@caleb_clark_golf
Instagram · Quick Hit
@caleb_clark_golf @braddalke40
@caleb_clark_golf
Instagram · Quick Hit
@caleb_clark_golf @braddalke40
Performance
Video #38092 · Quick Hit
[01]
A content creator approaches professional golfer Brad Dalke at an outdoor event, asks him how many likes it would take to secure a collaboration video, and they negotiate a goal of 30,000 likes, which the creator then presents as a challenge to his audience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
You guys know what to do 📈
Verbal hook · 15%
Hey. How you doing?
Visual hook · 30%
A candid, over-the-shoulder shot of one man approaching another at an outdoor event, followed by an immediate handshake, creating a sense of authentic human interaction.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a text overlay that frames the interaction as a challenge for the audience, creating immediate intrigue about the stakes before the proposition is even made.
Payoff
The Audience Commission: The creator explicitly tasks the audience with fulfilling the contract, transforming them from passive viewers into active participants responsible for the story's resolution.
[08]
The structural pattern this video runs on
Framework
The Audience Mandate Challenge
A creator publicly negotiates a specific, quantifiable social media goal with a more established figure in exchange for a desirable opportunity (e.g., collaboration, access). The fulfillment of the goal is then outsourced to the audience as a direct call to action, turning viewers into active participants.
The Familiarity Bridge
The creator initiates a friendly interaction and establishes a brief, personal connection with a target figure to lower social barriers and legitimize the approach.
The Metric-for-Access Proposal
The core proposition is made: a specific quantity of social engagement (likes) is offered in exchange for a valuable opportunity (a collaboration).
The Value Negotiation
A brief, authentic-feeling negotiation occurs over the 'price' of the opportunity. This back-and-forth demonstrates the value of the ask and makes the final number feel earned and mutually agreed upon.
The Public Contract
A specific, quantifiable goal is clearly and verbally agreed upon by both parties, creating a 'public contract' that the audience is now witness to.
@braddalke40
call-to-action · throughout
You guys know what to do 📈
Hey. How you doing? I met you at the Chicago thing last year. Oh, nice. Yeah. How many likes for a collab? Oh, man. Like on YouTube? Yeah. Oh, yeah. Yeah. I got 200 k this year. Okay. If that raises the absolute. Okay. Gosh. I don't even know, like, what's is 50,000 likes crazy? Is that wild? I don't it it I should know this more. It depends. I mean We good 30,000 likes. 30,000 likes, guys. Better we go. Rank it up. Come on. Let's go, bro. Thank you. Yeah. I hope to see you again.