@shaneohgolfs
Instagram · Greenscreen Talking Head
@shaneohgolfs Is this something you will be watching
@shaneohgolfs
Instagram · Greenscreen Talking Head
@shaneohgolfs Is this something you will be watching
Performance
Video #43096 · Greenscreen Talking Head
[01]
The creator reports on professional golfer Bryson DeChambeau's recent announcement. He starts by setting up the expectation that DeChambeau might be returning to the PGA Tour, then reveals the actual news: a $100,000 "Backyard Games" tournament featuring ten golf content creators. The creator breaks down the format, compares it to MrBeast's content style, introduces each of the ten participants with on-screen graphics, and concludes by discussing the implications for LIV Golf and asking viewers if they plan to watch the series.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 48%
✨ Brysons announcement ✨
Verbal hook · 47%
So Bryson DeChambeau's breaking news is not what anybody expected.
Visual hook · 5%
A split-screen style composition with the narrator in the foreground speaking to the camera and a large, high-quality photo of a smiling Bryson DeChambeau in the background.
[06]
Steal this for your own video
✨ 's announcement ✨
[07]
The promise the opener makes, and how the video pays it back
Hook
Subvert audience expectations by stating a known piece of news will have a surprising outcome, often using an unexpected comparison to a figure from another domain to create intrigue.
Payoff
Directly ask the audience for their opinion on the subject, converting passive viewing into active engagement.
[08]
The structural pattern this video runs on
Framework
The Reveal & Breakdown
To report on a piece of breaking news by first creating a mystery around a common assumption, subverting that assumption with the actual reveal, and then breaking down the components of the news to add value and context.
The Anticipation Build
Present evidence of an impending announcement and introduce a common (but incorrect) public assumption to set up the reveal.
The Primary Reveal
Show, rather than tell, the actual announcement using primary source footage for maximum impact and authenticity.
The Explicit Debunking
Directly state what the news is NOT, confirming the subversion of the common assumption, and then clearly re-state what the news IS.
The Component Roll Call
Systematically list and introduce the key people, features, or elements involved in the announcement, adding depth and value for the audience.
The Concluding Analysis
Provide a final judgment or opinion on the news, contextualizing its importance and giving the audience a takeaway.
Is this something you will be watching
title · beginning
✨ Brysons announcement ✨
contextual · beginning
I have an announcement tomorrow 12pm CT
informational · middle
$100,000
branding · middle
BRYSON'S BACKYARD GAMES
contextual · middle
GRANT HORVAT PLAYER 1/10
contextual · middle
BRAD DALKE PLAYER 2/10
contextual · middle
CHANCE TAYLOR RHETT PLAYER 3/10
contextual · middle
RHETT PLAYER 4/10
contextual · middle
GEORGE BRYAN PLAYER 5/10
contextual · middle
WESLEY BRYAN PLAYER 6/10
contextual · middle
ARLYNN PLAYER 7/10
contextual · middle
SARA WINTERS PLAYER 8/10
contextual · middle
MARTIN BORGMEIER PLAYER 9/10
contextual · middle
CHAZZY PLAYER 10/10
Bryson DeChambeau's breaking news is not what anybody expected. He's turning into better best. And if you're confused on what I'm talking about, Bryson posted on his Instagram yesterday that he had a big announcement today, teasing that he was coming home. And this is the announcement. Take a second and watch this. Welcome to backyard games, where over the next ten days, these 10 golfers will be competing in my backyard for the chance to play me for this $100,000. And if you wanna stay up to date on everything happening in the golf world, follow for more. No, yeah, he is not returning to the PGA Tier. Instead, he will be hosting a $100,000 backyard golf tournament with nine content creators and one civilian. Grant Horvat, Brad Dahlke, Chance Taylor, Better, who's the civilian and has been on a Bryson video before rank the comment section absolutely loved him, Wesley and George Bryan, Arlen, who is a new member of the good girl games, Sarah Winters, Martin Borgmeyer, and the man, the myth, the legend himself, Chazzy. And although Bryson's not returning to the PGA Tier rank the future of LIV Golf is still very, very, very, very unclear, this series should be pretty solid with all of the names involved. But I would love to know if this is something that you plan on watching.