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Trending short videosColorful bejeweled matcha drinks on tray
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@crumbsofnyc

Instagram · Carousel

@crumbsofnyc INTRODUCING THE CRUMBS CUPCAKE MATCHA x @dreambeanbk CAFE that will be available for the month of August starting on SUNDAY AUG 2 💫✨🍒💕🌸 🧁!!!!! Every cup is hand beadazzled with so much love and is filled with ceremonial grade matcha, cupcake syrup, hot pink cold foam, and start sprinkles!! If you want to it the XTRA way, get the whipped cream and cherry on top! Hopefully the most whimsical matcha you’ve ever had?? This one is really really special to me because @dreambeanbk and @haricotvert has been one of my favorite places in all of nyc since I moved here more than 5 years ago now AND CRUMBS TURNS 1 IN AUG! So it felt super fitting to do a cupcake flavor :) Ok see you guys SUNDAY :) #nycmatcha #nycfood #nyceats #whimsy

View original on Instagram

Performance

Views
292.6K
Likes
19.5K
Comments
160
Engagement
6.7%
Outlier
14.8×

Video #38115 · Carousel

Colorful bejeweled matcha drinks on trayfrom @crumbsofnyc

[01]

Overview

A person in a colorful striped top holds a silver tray presenting three matcha lattes in hand-decorated, bejeweled cups. The drinks are layered with green matcha and pink foam, and are covered in rainbow sprinkles, promoting a limited-time product collaboration between two brands.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseThemed AnnouncementVibe Showcase
Elements
Thematic StagingShallow Depth of Field
Account
BrandLocal Business
Topics
BeveragesFoodLocal BusinessLifestyle

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

INTRODUCING THE CRUMBS CUPCAKE MATCHA x @dreambeanbk CAFE

Visual hook · 65%

An explosion of vibrant colors, textures, and details creates immediate visual intrigue. The combination of the brightly colored striped shirt, the multi-layered pink and green drinks, and the abundance of rainbow sprinkles and jewels on the cups and tray is highly eye-catching and whimsical.

[06]

Hook template

Steal this for your own video

Open on [visually striking object or product] displayed on [elevated or styled surface], covered in [unexpected decorative detail] that makes viewers stop and stare.

  • — Open on a towering milkshake displayed on a marble pedestal, covered in candy shards and edible glitter that makes viewers stop and stare.
  • — Open on a custom sneaker displayed on a velvet platform, covered in hand-painted gemstone details that make viewers stop and stare.
  • — Open on a wedding cake displayed on a mirrored tray, covered in pressed dried florals and gold leaf that make viewers stop and stare.

Themes

  • whimsy
  • creativity
  • collaboration
  • indulgence

Techniques

  • thematic staging
  • shallow depth of field
  • color theory

Trends

  • maximalism
  • limited edition product drops
  • brand collaborations

Post caption

INTRODUCING THE CRUMBS CUPCAKE MATCHA x @dreambeanbk CAFE that will be available for the month of August starting on SUNDAY AUG 2 💫✨🍒💕🌸 🧁!!!!! Every cup is hand beadazzled with so much love and is filled with ceremonial grade matcha, cupcake syrup, hot pink cold foam, and start sprinkles!! If you want to it the XTRA way, get the whipped cream and cherry on top! Hopefully the most whimsical matcha you’ve ever had?? This one is really really special to me because @dreambeanbk and @haricotvert has been one of my favorite places in all of nyc since I moved here more than 5 years ago now AND CRUMBS TURNS 1 IN AUG! So it felt super fitting to do a cupcake flavor :) Ok see you guys SUNDAY :) #nycmatcha #nycfood #nyceats #whimsy

Colorful bejeweled matcha drinks on tray | Viral Hooks