@creators
Instagram · Vlog
@creators Like many creators, @erekosima43’s biggest obstacle in his creator journey was procrastination and self doubt. From years of preparation to the first viral video, Lawrence saw the way great content made people come alive, and worked to become a creator he personally would want to watch. This is his story on Instagram, now start yours.
Performance
Video #38475 · Vlog
[01]
The creator narrates his personal journey of overcoming procrastination and self-doubt to start posting content. He shares how his first viral video gave him the confirmation to continue, emphasizing that his success was the result of years of preparation, not an overnight phenomenon. He concludes by introducing himself and framing his story as an inspiration for others to start their own.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Your
Verbal hook · 55%
Procrastination has always been my biggest issue.
Visual hook
A man stands on the Great Wall of China at sunrise, breathing heavily, creating an immediate sense of scale, adventure, and struggle.
[06]
Steal this for your own video
has always been my biggest issue — until I finally .
[07]
The promise the opener makes, and how the video pays it back
Hook
Juxtapose a visually epic scene with a voiceover revealing a common, internal struggle (e.g., procrastination, self-doubt) to create immediate relatability and intrigue.
Payoff
A direct call to action that transfers the narrative's inspirational energy to the viewer, challenging them to begin their own journey.
[08]
The structural pattern this video runs on
Framework
The Creator's Journey
An inspirational narrative that frames a personal struggle as a universal obstacle, which is overcome through a specific mindset shift and consistent action, culminating in a call to action for the viewer.
The Universal Obstacle
The narrator articulates a common, internal problem that holds people back, establishing a relatable foundation for the story.
The Action Catalyst
The narrator reveals the simple, action-oriented mindset shift that served as the breakthrough. This is visually supported by dynamic, forward-moving clips.
The Proof of Concept
The narrator shares the first tangible success (e.g., a viral post), which serves as external validation for their new approach and confirms the journey is on the right track.
The Iceberg Reveal
The narrator reframes the 'overnight success' by revealing the extensive, unseen preparation that made it possible, adding a layer of authenticity and credibility.
The Confidence Formula
The narrator shares their personal standard or belief system for achieving quality, demonstrating a repeatable system rather than luck.
The Vision Realized
An emotional climax where the narrator connects their long-held internal vision for their work with the external reality of how the audience now experiences it.
The Guiding Principle
The narrator states their core mission or philosophy in a single, memorable sentence, defining their purpose.
The Identity Reveal & Platform Claim
After building investment in the journey, the narrator formally introduces themselves by name and explicitly ties their story to the platform it's on.
Like many creators, @erekosima43’s biggest obstacle in his creator journey was procrastination and self doubt. From years of preparation to the first viral video, Lawrence saw the way great content made people come alive, and worked to become a creator he personally would want to watch. This is his story on Instagram, now start yours.
title · beginning
Your
branding · beginning
@erekosima43 STORY
informational · middle
114.2K
informational · middle
269.2K
branding · end
@ereko
branding · end
@erekosima43
call-to-action · end
Now start yours.
branding · end
Your STORY
Procrastination has always been my biggest issue. It was just about getting out of my head and finally deciding to post. I had those self doubts and I kept going because I realized the only way to deal with it is action. We're down. We're down. Yeah. We're down. Things tier to click at the beginning. First post, it went viral, and it was just confirmation that my plan and my idea was correct. Worst people see it as an overnight thing, but it was months and years of preparation. If I can produce the best video that I think is the best quality, I know that it will at least hit 100,000 views. The way people are seeing the content come alive now is the way I've seen myself for who knows how long. So I wanted to be the creator that I would watch. Let's go. I'm Lawrence Eric Kusima, and this is my story on Instagram. Now tier yours.