Viral Hooks
Trending short videosNews report on protest projections
W

@wired

Instagram · Vlog

@wired Images and footage of US President Donald Trump with Jeffrey Epstein were projected onto the facade of Windsor Castle as a three-day state visit to the UK got underway. Campaign group Led by Donkeys shared footage of the projection on Instagram with the message, “Hey Donald, welcome to Windsor Castle.” Thames Valley Police said four men—a 60-year-old from East Sussex; a 36-year-old from London; a 37-year-old from Kent; and a 50-year-old from London—had been arrested on suspicion of malicious communications in connection with the incident. Chief Superintendent Felicity Parker said, "We take any unauthorised activity around Windsor Castle extremely seriously.” Trump and Epstein were friends for years until, Trump claims, the early 2000s, and Trump’s name is reportedly in the so-called Epstein files that his administration repeatedly promised to release but, so far, hasn’t. Financier Epstein was arrested on charges of the sex trafficking of minors in July 2019 but died in his jail cell in New York the following month. The story still has multiple ramifications today—last week the UK ambassador to the US, Lord Peter Mandelson, was sacked when new details over his relationship with Epstein came to light. Trump is meeting King Charles during the first full day of his state visit at Windsor Castle on Wednesday, while a protest organized by the Stop Trump Coalition will take place in London later in the afternoon. The visit comes as the US and UK are set to sign a new deal around AI and quantum computing, with up to $45 billion in investment pledged from Microsoft and Nvidia. Nvidia chief executive Jensen Huang and OpenAI CEO Sam Altman are expected to be part of the US delegation.

View original on Instagram

The edit1 shot · 2 text
Shots Text

Performance

Views
152.6K
Likes
7.5K
Comments
139
Engagement
5%

Video #3887 · Vlog

News report on protest projectionsfrom @wired

[01]

Overview

The video reports on a protest that occurred during Donald Trump's state visit to the UK, where activists projected large photos of him with Jeffrey Epstein onto Windsor Castle. The narrator explains that four men were arrested in connection with the stunt and provides context about Trump's scheduled meeting with King Charles. The report also shows other forms of protest, including a giant unfurled banner and souvenir plates featuring the two men being sold in local shops.

[02]

Simple outline

  1. 1Present a shocking event
  2. 2Detail the immediate fallout
  3. 3Provide ironic context
  4. 4Show campaign escalation

[03]

Related videos

973.2K1.3×News clips about political protest@nytimes · Headlines2M11.3×Satirical statue news report montage@wired · Candid Spectacle314.6K1.8×Satirical statue removal news montage@wired · Candid Spectacle128.8K50.9×Splitscreen commentary on celebrity politics@thecanaryuk · Headlines550.6K16.9×Reframing footage with critical text@9irlnews · Hot Take636.4K2.3×Political promises supercut with twist@zeteonews · Skit1.4M11.5×Golf shot then award ceremony@ziregolf · Event Showcase284.6K9.9×Large political protest with effigy@theoregonian · News Carousel1.8M7.3×Trump, Melania, and Dana White at UFC event.@bigjohngolfs · Event Showcase7.2MPosing for an episode announcement@brysondechambeau · Hype Teaser175.7K4.8×Satirical meme of Trump in the Oval Office.@emilyinyourphone · Satirical Advice2.2M81×Comedian directs Trump with cue cards@davejorgenson1 · Skit

[04]

Classification

Format
Vlog
Concepts
Headlines
Elements
VoiceoverMontage EditingText Overlay
Account
Brand
Topics
Politics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Giant Photos of Epstein and Trump Projected Onto Windsor Castle

Verbal hook · 40%

Donald Trump's UK state visit got off to an no start on Tuesday night as giant images of The US President with sex offender Jeffrey Epstein were projected onto Windsor Castle.

Visual hook · 15%

A dramatic night shot of a giant, distorted image of Donald Trump's face projected onto the stone turret of Windsor Castle, creating a jarring and high-contrast visual.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually arresting and controversial action is presented without initial context, combining a revered location with provocative imagery to create immediate intrigue and a need for explanation.

Payoff

The viewer understands that the initial shocking event was not an isolated incident but part of a larger, creative, and multi-pronged campaign of dissent.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expanding Protest

To report on a controversial event by first presenting the most shocking act, then systematically widening the scope to reveal a larger, multi-faceted campaign of opposition, culminating in a satirical twist.

  1. 1

    The Provocative Act

    Establishes the central, attention-grabbing event that serves as the anchor for the entire narrative, clearly stating the who, what, and where.

  2. 2

    The Official Reaction

    Introduces the immediate, real-world consequences of the act (e.g., arrests), adding stakes and official validation to the event's significance.

  3. 3

    The Situational Irony

    Reveals the specific context (time, place, or circumstance) that makes the initial act particularly pointed and impactful, connecting the protest directly to a high-profile official event.

  4. 4

    The Escalation Proof

    Broadens the narrative from a single incident to a wider campaign by showcasing additional, related actions in different forms and locations.

  5. 5

    The Satirical Infiltration

    Concludes by showing how the opposition has moved beyond direct action into subversive cultural commentary (e.g., merchandise), demonstrating the depth and creativity of the movement.

Themes

  • Political Protest
  • Activism
  • Public Scrutiny

Techniques

  • News Reporting
  • Montage
  • Voiceover

Trends

  • Newsjacking
  • Guerilla Projection

Post caption

Images and footage of US President Donald Trump with Jeffrey Epstein were projected onto the facade of Windsor Castle as a three-day state visit to the UK got underway. Campaign group Led by Donkeys shared footage of the projection on Instagram with the message, “Hey Donald, welcome to Windsor Castle.” Thames Valley Police said four men—a 60-year-old from East Sussex; a 36-year-old from London; a 37-year-old from Kent; and a 50-year-old from London—had been arrested on suspicion of malicious communications in connection with the incident. Chief Superintendent Felicity Parker said, "We take any unauthorised activity around Windsor Castle extremely seriously.” Trump and Epstein were friends for years until, Trump claims, the early 2000s, and Trump’s name is reportedly in the so-called Epstein files that his administration repeatedly promised to release but, so far, hasn’t. Financier Epstein was arrested on charges of the sex trafficking of minors in July 2019 but died in his jail cell in New York the following month. The story still has multiple ramifications today—last week the UK ambassador to the US, Lord Peter Mandelson, was sacked when new details over his relationship with Epstein came to light. Trump is meeting King Charles during the first full day of his state visit at Windsor Castle on Wednesday, while a protest organized by the Stop Trump Coalition will take place in London later in the afternoon. The visit comes as the US and UK are set to sign a new deal around AI and quantum computing, with up to $45 billion in investment pledged from Microsoft and Nvidia. Nvidia chief executive Jensen Huang and OpenAI CEO Sam Altman are expected to be part of the US delegation.

Text overlays

  • branding · beginning

    WIRED: For news purposes only

  • title · beginning

    Giant Photos of Epstein and Trump Projected Onto Windsor Castle

Transcript

Donald Trump's UK state visit got off to an no start on Tuesday night as giant images of The US President with sex offender Jeffrey Epstein were projected onto Windsor Castle. Police said four men had been arrested in connection with the stunt. Trump's meeting King Charles at Windsor Castle on Wednesday during the first full day of his state visit. Activists this week also unveiled a giant picture of Trump and Epstein near the castle, while plates commemorating their relationship have been placed in souvenir shops in the town.