@drinksult
Instagram · Yap
@drinksult We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
Performance
Video #39121 · Yap
[01]
The creators provide a direct-to-camera update on their hiring process, announcing they have successfully hired someone. They express gratitude for the overwhelming number of high-quality applications and offer a free product to unsuccessful applicants as a thank you, instructing them to get in touch. They conclude by teasing the identity of the new hire, promising a reveal in a future episode to maintain audience engagement.
[02]
[03]
6.8M1.2×High energy coworker job announcement@oldfashonedhussle
5.4M13.2×Skit promoting upcoming podcast episode@callherdaddy · Hype Teaser
1.3M37.3×Fake job interview reveals motherhood@immerse.inearth · Surprise Reveal
1M2.2×Creator shares unexpected fan encounter@oldfashonedhussle · Vulnerable Monologue
209.8K8×Creator films reaction to TV announcement@rayjlau · Milestone Moment Showcase
2.1M7.9×Teasing drama for YouTube stream@notnicogrigg · Hype Teaser
492.2KCreators tease upcoming college launch@genflow_ · Hype Teaser
1.4M10.8×Comedic skit introducing new assistant@bigjohngolfs · Skit
933.4K21.6×Trolling a rival who lost job@nochillgil · Reaction
1M18.8×Candid coaching job negotiation story@ariellehoulihan · Behind The Scenes
827.8K4.6×Bait and switch landscaping ad@tigrangertz · Gimmick Reveal
1.4M5×Comment reply teasing documentary secrets@notnicogrigg · Q&A Response[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
HIRING UPDATE ep 4: we've found someone
Verbal hook · 40%
So you may have noticed we didn't edit that last video, and that's because...
Visual hook · 5%
A low-angle shot from a table looking up at two speakers in an industrial-style office space, creating a casual and slightly unconventional perspective.
[06]
Steal this for your own video
ep : we've
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens by referencing a recent, noticeable inconsistency in their content, creating an immediate 'story gap' that piques the curiosity of returning viewers.
Payoff
The video concludes with a direct call to action ('Stay tuned'), promising the final resolution in a future installment and effectively turning the current video into a teaser for the next episode.
[08]
The structural pattern this video runs on
Framework
The Serialized Update
To deliver a significant update within an ongoing narrative series, resolving a minor mystery while creating a major cliffhanger to drive engagement for the next installment.
The Central Announcement
Immediately resolves the initial mystery by delivering the video's main news, confirming that a major milestone in the ongoing story has been reached.
The Community Gratitude
Pivots from the announcement to directly address and thank the audience for their participation, validating their contributions and fostering a sense of shared journey.
The Consolation Offer
Specifically addresses the segment of the audience who were not successful in the process, acknowledging them and providing a tangible gesture of goodwill to maintain a positive relationship.
The Deliberate Withholding
Explicitly states that the full resolution or final reveal will be delayed, consciously 'milking' the situation to build suspense and anticipation.
We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
title · beginning
HIRING UPDATE ep 4: we've found someone
You may have noticed we didn't edit that last video, and that's because We have finally made our hire. Insane. But, no, we just wanna say thank you so much for all the applications. It has been incredible. The standard and level has just been through the roof. Oh, yeah. As you may or may have no, we had far more than we ever could have imagined, so thank you for that. But if you haven't heard from us, please send us a DM, email me if you have an email already. We'll send you a link for a load of free product as a huge thank you. We won't show you one new hire just yet. We'll, we'll milk it for a bit longer. We'll milk it for a bit longer. Stay tuned.