@dunkin
Instagram · Carousel
@dunkin coming out of my cage
Trending short videosFlying Dunkin' pumpkin spice coffee.
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 1.4M
- Likes
- 95K
- Comments
- 766
- Engagement
- 6.7%
- Outlier
- 10.3×
Video #39242 · Carousel
Flying Dunkin' pumpkin spice coffee.from @dunkin
[01]
Overview
A surreal, meme-style advertisement for Dunkin's pumpkin-flavored coffee. The image depicts several iced coffee cups with wings, flying through a warm, autumnal sky with falling leaves, accompanied by the text 'how that first sip of pumpkin is gonna feel' to evoke a feeling of euphoria and anticipation.
[02]
Simple outline
- 1State a relatable feeling
- 2Visualize it surrealistically
- 3Create an instant connection
[03]
Related videos
1.5M10.8×Dunkin' fall menu product advertisement@dunkin · Product Showcase
1.3M8.6×Dunkin' limited edition coffee bucket promo@dunkin · Product Promo
1M6.3×Dunkin' coffee behind prison bars@dunkin · Giveaway Announcement
1.3M7.4×Dunkin' spring menu product advertisement@dunkin · Product Showcase
166.4KBrand collaboration product showcase@hatchforsleep · Brand Showcase
1.3M4.6×Dunkin' toxic ex-boyfriend meme ad@dunkin · Skit
418.7K2.2×Dad taste tests fall coffee@thenitrobar · Novel Review
456.7K3×Dad blind taste tests coffees@thenitrobar · Challenge
8.3M1730.2×Making a custom convenience store coffee@wawa · Value Vlog
233.8K1.9×Follower suggestion becomes new coffee@littlejoycoffee · Q&A Response
1.4M5.6×Process for making fall drinks@thenitrobar · Tutorial / How To
819.3K2.4×Making four new fall drinks@thenitrobar · Product Showcase[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
how that first sip of pumpkin is gonna feel
Verbal hook · 45%
how that first sip of pumpkin is gonna feel
Visual hook · 10%
Surreal and unexpected imagery of iced coffee cups with bird wings flying through a golden, autumnal sky, creating a strong pattern interrupt.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The entire slide acts as the hook. It combines a relatable text overlay with a bizarre, eye-catching visual metaphor that immediately stops the scroll and sparks curiosity.
Payoff
The payoff is immediate recognition and relatability. The viewer instantly understands the connection between the text and the absurd visual, leading to a feeling of being 'seen' and prompting engagement like shares and comments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Surreal Feeling Visualizer
To capture a highly specific and relatable feeling by pairing a simple text description with a surreal, metaphorical, or humorous visual, creating an instant emotional connection in a single frame.
- 1
The Unified Statement
A single slide that presents a complete, self-contained idea. It uses a text overlay to articulate a specific, shared experience or feeling, while the background image provides a surreal and literal visualization of that feeling, creating a single, impactful punchline.
Themes
Techniques
Trends
Post caption
coming out of my cage
Text overlays
Statement Text · photo_0
how that first sip of pumpkin is gonna feel