@wawa
Instagram · Vlog
@wawa proof that the coffee island deserves a closer look 🎃 (TT📸: lifewithmaddiemae)
@wawa
Instagram · Vlog
@wawa proof that the coffee island deserves a closer look 🎃 (TT📸: lifewithmaddiemae)
Performance
Video #44267 · Vlog
[01]
The creator expresses excitement upon finding a rare pumpkin spice Chobani creamer at a convenience store. She then documents her process of making a custom iced coffee, starting with an espresso shot, adding cinnamon, filling a cup with ice and 2% milk, and finally adding the special creamer. She concludes by tasting the drink and reacting with delight.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 60%
Look at what they have.
Visual hook · 40%
A first-person point-of-view shot of a hand reaching into a refrigerated, well-stocked coffee creamer station, creating immediate visual interest with the variety of colorful products.
[06]
Steal this for your own video
Look at what has .
[07]
The promise the opener makes, and how the video pays it back
Hook
The creator expresses genuine surprise and excitement upon discovering an item that is usually unavailable, creating immediate intrigue and a sense of a special, one-time event.
Payoff
The creator experiences the final product and delivers an enthusiastic, positive reaction, validating the initial excitement and providing a vicarious sense of satisfaction for the viewer.
[08]
The structural pattern this video runs on
Framework
The Unexpected Upgrade
The narrative follows the discovery of a rare or special component and the subsequent process of using it to elevate a familiar creation, culminating in a satisfying taste test or final reveal.
The Rare Find
The creator showcases an unexpectedly available product, establishing its scarcity and setting the premise for the video. This generates an immediate, relatable feeling of a lucky discovery.
The Declaration of Intent
The creator commits to using the rare item, clearly stating the video's mission and transitioning from discovery to action.
The Foundational Assembly
The creator begins building their creation with standard, familiar ingredients. This grounds the process in a relatable routine before the special element is introduced.
The 'Normal vs. Special' Contrast
The creator explicitly shows or mentions their usual component choice, then pivots back to the special item. This reinforces the item's value and justifies the deviation from the norm.
The Climactic Combination
The creator adds the special ingredient to the mix. This is the visual peak of the creation process, where the 'upgrade' physically happens.
proof that the coffee island deserves a closer look 🎃 (TT📸: lifewithmaddiemae)
Look at what they have. They never have Chobani creamer out, let alone the pumpkin spice one. I'm actually so excited. I'm using that today. We have our pasta. We're gonna put a little bit of cinnamon in here. This is gonna be a huge combo. And this way, I just get the regular but they also have almond milk and milk, I think. Espresso. And now for our creamer, they offer shawarma. And this is the one I would normally use. I guess pumpkin spice