@semrush
Instagram · Carousel
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@semrush
Instagram · Carousel
@semrush Tell us yours and you might get featured next time 👀
Performance
Video #39294 · Carousel
[01]
This photo serves as a title card for a content series, featuring a professionally mounted sign in an office setting that reads, 'If marketing job titles were accurate Part 2'. The purpose is to humorously critique and create relatable content about the marketing profession, engaging viewers by setting up an expectation for satirical follow-up content.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
If marketing job titles were accurate
Verbal hook · 20%
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Visual hook · 15%
The visual hook is the clean, professional aesthetic of an office sign being used to present a satirical and relatable premise. This juxtaposition between the formal presentation and the informal, humorous topic creates curiosity and visual interest.
[06]
Steal this for your own video
If were
[07]
The promise the opener makes, and how the video pays it back
Hook
The cover slide functions entirely as a hook, establishing a compelling and relatable 'what if' scenario that makes the user want to swipe to see the answer.
Payoff
The payoff (the 'accurate' titles) is implied to be delivered on the subsequent slides. This slide's sole purpose is to set up the premise and create the need for that payoff.
[08]
The structural pattern this video runs on
Framework
The Relatable Premise Series
Uses a cover slide to introduce a high-concept, relatable 'what if' scenario. This premise acts as a hook, with a 'Part X' label signaling a recurring series, building anticipation for the examples or answers on the following slides.
The Premise Drop
Clearly states a hypothetical situation that resonates with a target audience, creating an immediate 'in-joke' or shared understanding.
The Continuity Cue
Uses a 'Part X' label to frame the post as an installment in an ongoing series, leveraging the success of previous parts and encouraging long-term engagement.
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title · photo_0
If marketing job titles were accurate Part 2