Viral Hooks
Trending short videosHand holding a bedazzled Starbucks cup.

Performance

Views
6.3M
Likes
422.7K
Comments
1.3K
Engagement
6.7%
Outlier
18.3×

Video #39340 · Carousel

Hand holding a bedazzled Starbucks cup.from @starbucks

[01]

Overview

The photo showcases a person's hand holding a highly customized Starbucks cup, decorated with colorful rhinestones, containing a vibrant pink drink. The shot is taken from a first-person perspective in front of a blurred Starbucks storefront, highlighting the creative and personalized nature of the object.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseLifestyle ShowcaseShow and Tell
Elements
Shallow Depth of FieldFirst-Person POVColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

it’s time.

Visual hook · 85%

A brightly colored, pink beverage in a Starbucks cup covered in sparkling, multi-colored jewels, creating an unexpected and visually striking object that immediately grabs attention.

[06]

Hook template

Steal this for your own video

Close-up of a hand holding a [familiar everyday object] that has been [transformed with unexpected decoration or customization], shot in front of a [recognizable location] blurred in the background.

  • — Close-up of a hand holding a plain white sneaker that has been hand-painted with intricate floral designs, shot in front of a blurred Nike store in the background.
  • — Close-up of a hand holding a mason jar that has been wrapped in dried wildflowers and twine, shot in front of a blurred farmers market in the background.
  • — Close-up of a hand holding a laptop that has been covered in custom resin art and gold leaf, shot in front of a blurred coffee shop in the background.

Themes

  • Creativity
  • Personalization
  • Indulgence
  • Brand Fandom

Techniques

  • Shallow depth of field
  • Color grading
  • First-person POV

Trends

  • Customized products
  • Aesthetic lifestyle photography

Post caption

it’s time.

Hand holding a bedazzled Starbucks cup. | Viral Hooks