@somewhere.media
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@somewhere.media For a recent Hermès project, London-based floral studio Flur transformed everyday vegetables into surreal chandeliers and sculptures. Created in collaboration with Studio Boum, the installations used carrots, radishes, corn, aubergines and other produce as sculptural materials, turning the humble vegetable into an unexpectedly playful piece of luxury design. Credits : @flurlondon @studioboum
Performance
Video #39341 · Carousel
[01]
This photo showcases a unique art installation by the luxury brand Hermès, featuring a large chandelier made entirely of fresh carrots. The purpose is to highlight the brand's creativity and ability to transform everyday objects into playful, high-concept design, generating buzz and reinforcing its image as an innovative leader in luxury.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Hermès Just Turned Vegetables Into Chandeliers
Verbal hook · 25%
For a recent Hermès project, London-based floral studio Flur transformed everyday vegetables into surreal chandeliers and sculptures.
Visual hook · 30%
The primary visual hook is the surreal juxtaposition of a common vegetable, carrots, being used to create a luxury object, a chandelier. The sheer scale of the installation and the unexpected nature of the materials create a powerful pattern interrupt that immediately captures attention.
[06]
Steal this for your own video
Just Turned Into
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold headline overlay that juxtaposes a high-status subject with a common, unexpected object to create an unbelievable-sounding claim.
Payoff
The payoff is the combined effect of the surprising headline being instantly validated by the compelling visual, creating a single, shareable 'wow' moment within the first slide.
[08]
The structural pattern this video runs on
Framework
The High-Low Fusion
To generate intrigue and shareability by presenting a visually striking fusion of a high-status entity (brand, person, concept) with a mundane or unexpected object, presented as a single, declarative statement with immediate visual proof.
The Unbelievable Proclamation
The main text overlay on Slide 1 makes a declarative statement that fuses two disparate concepts (e.g., Luxury Brand + Mundane Object), generating immediate curiosity and a 'wait, what?' reaction.
The Instantaneous Evidence
The background image on Slide 1 serves as immediate, undeniable proof of the headline's claim, resolving the initial disbelief and delivering visual satisfaction.
The Mystique Tag
A secondary, smaller text overlay on Slide 1 adds a layer of ambiguity or exclusivity (e.g., a vague location, a mysterious date), making the content feel more like an insider discovery than a straightforward announcement.
For a recent Hermès project, London-based floral studio Flur transformed everyday vegetables into surreal chandeliers and sculptures. Created in collaboration with Studio Boum, the installations used carrots, radishes, corn, aubergines and other produce as sculptural materials, turning the humble vegetable into an unexpectedly playful piece of luxury design. Credits : @flurlondon @studioboum
title · photo_0
Hermès Just Turned Vegetables Into Chandeliers
branding · photo_0
somewhere