Viral Hooks
Trending short videosLavish, whimsical, maximalist holiday party
C

@crumbsofnyc

Instagram · Carousel

@crumbsofnyc Prepare for spam this week because I had one of the biggest pinch me moments of my life getting to host the @anthropologiehome holiday party for THE @susan_alexandra collection ….two of my favorite brands in the entire universe…coming together with me(?!?!?!) to celebrate all things holiday whimsy. Beaded cakes, gingerbread houses, dog Menorahs, olives, cherries, the list goes on and on….I couldn’t be more grateful to have the opportunity to showcase this collection which will be one I will be decorating with for years and years to come. The Anthropologie team ( @dominiquejones_ + @ivettemariie ) continue to be some of my favorite people in the 🌎 to work with and I am so grateful!!!🥲 HUGE s/o to @floraisonmadeline for some of my favorite floral work of hers yet (idk how she keeps outdoing herself!!!) with all of these festive arrangements and flower cakes🌸🎂 and @annaandthekitch who I have been fangirling over for the past year who made us bites fit for a NYC holiday celebration - soft pretzels, hot dogs, french dip sandwiches…all of course 5000/10. @lillimarenbakes made THE gingerbread house with edible beads and little torched meringue coupes to bring the hot cocoa energy and @jello_momma jello tower showstoppers did indeed…stop the show. They were everything my vintage holiday Pinterest board ever tried to be!! Cheers to my incredibly talented rocks @nicolekovacic , @ella_miss5 , and @stephanie_stahl who made this magic come life with me and practically living at my apartment for the week, and my content queen @caitbcontent who got some of my favorite shots of all time at this one ❤️ Grateful!!!!! Ready for Holiday hosting!!!

View original on Instagram

Performance

Views
121.5K
Likes
8.1K
Comments
107
Engagement
6.8%
Outlier
27.3×

Video #49522 · Carousel

Lavish, whimsical, maximalist holiday partyfrom @crumbsofnyc

[01]

Overview

This carousel post showcases a highly stylized and whimsical holiday party hosted by the creator in collaboration with the brands Anthropologie Home and Susan Alexandra. The photos guide the viewer through the event, highlighting the maximalist decor, an elaborate spread of real and decorative food items, the festive atmosphere created by warm lighting, and moments with the host and guests. The purpose is to celebrate the brand collaboration and share the unique, aspirational aesthetic of the event.

[03]

Related videos

[04]

Classification

Format
Concepts
Event ShowcaseLifestyle CarouselBrand Showcase
Elements
Mood LightingThematic StagingShallow Depth of FieldConsistent Visual Theme

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Prepare for spam this week because I had one of the biggest pinch me moments of my life getting to host the @anthropologiehome holiday party for THE @susan_alexandra collection

Visual hook · 40%

The opening image presents an overwhelmingly lavish and colorful scene, creating a strong pattern interrupt. The combination of a glowing, tinsel-like chandelier, a brightly lit Christmas tree, dozens of lit candles, and a table overflowing with fantastical cakes and desserts immediately captures attention through its maximalist and whimsical aesthetic.

[06]

Hook template

Steal this for your own video

Prepare for spam this week because I just got to [big milestone moment] and it was one of the biggest pinch-me moments of my [career/life/year].

  • — Prepare for spam this week because I just got to cater a 200-person wedding on my own and it was one of the biggest pinch-me moments of my career.
  • — Prepare for spam this week because I just got to run my first marathon in under four hours and it was one of the biggest pinch-me moments of my life.
  • — Prepare for spam this week because I just got to teach my first sold-out woodworking workshop and it was one of the biggest pinch-me moments of my year.

Themes

  • celebration
  • whimsy
  • maximalism
  • holiday spirit
  • collaboration

Techniques

  • Mood Lighting
  • Thematic Staging
  • Shallow Depth of Field
  • Color Harmony

Post caption

Prepare for spam this week because I had one of the biggest pinch me moments of my life getting to host the @anthropologiehome holiday party for THE @susan_alexandra collection ….two of my favorite brands in the entire universe…coming together with me(?!?!?!) to celebrate all things holiday whimsy. Beaded cakes, gingerbread houses, dog Menorahs, olives, cherries, the list goes on and on….I couldn’t be more grateful to have the opportunity to showcase this collection which will be one I will be decorating with for years and years to come. The Anthropologie team ( @dominiquejones_ + @ivettemariie ) continue to be some of my favorite people in the 🌎 to work with and I am so grateful!!!🥲 HUGE s/o to @floraisonmadeline for some of my favorite floral work of hers yet (idk how she keeps outdoing herself!!!) with all of these festive arrangements and flower cakes🌸🎂 and @annaandthekitch who I have been fangirling over for the past year who made us bites fit for a NYC holiday celebration - soft pretzels, hot dogs, french dip sandwiches…all of course 5000/10. @lillimarenbakes made THE gingerbread house with edible beads and little torched meringue coupes to bring the hot cocoa energy and @jello_momma jello tower showstoppers did indeed…stop the show. They were everything my vintage holiday Pinterest board ever tried to be!! Cheers to my incredibly talented rocks @nicolekovacic , @ella_miss5 , and @stephanie_stahl who made this magic come life with me and practically living at my apartment for the week, and my content queen @caitbcontent who got some of my favorite shots of all time at this one ❤️ Grateful!!!!! Ready for Holiday hosting!!!

Lavish, whimsical, maximalist holiday party | Viral Hooks