@nbaresdev
Instagram · Speaker address
@nbaresdev they are still affected by those baddies
@nbaresdev
Instagram · Speaker address
@nbaresdev they are still affected by those baddies
Performance
Video #39390 · Speaker address
[01]
A group of creators presents a satirical research study called the 'Baddie Performance Index' to determine if basketball players perform better with an attractive celebrity courtside. The main speaker uses a whiteboard to analyze three fictional case studies: Jalen Brunson with Sydney Sweeney, Luka Dončić with Madison Beer, and Caitlin Clark with Jason Sudeikis (a 'boy baddie'). For each case, they compare the player's average points per game to their points scored with the celebrity present, calculating a performance index and offering comedic commentary on the results.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
DO NBA PLAYERS PERFORM BETTER WITH A BADDIE COURTSIDE? '25 - '26 EDITION
Verbal hook · 30%
We've been wondering, do NBA players perform better when there's a bad courtside?
Visual hook · 15%
A woman stands in front of a whiteboard with 'BADDIE' written on it, holding a marker and looking directly at the camera, immediately establishing a presentation or explainer format. The opening seconds feature rapid cuts between different people and close-ups of props, creating high visual energy.
[07]
The promise the opener makes, and how the video pays it back
Hook
Posing a relatable, funny, or controversial question as a formal 'investigation.'
Payoff
Delivering a final, conclusive 'finding' that humorously summarizes the 'data' and provides a memorable punchline.
[08]
The structural pattern this video runs on
Framework
The Mock-Scientific Index
To humorously 'prove' a pop-culture theory by creating a fake quantitative index and applying it to a series of examples, culminating in a twist that reinforces the initial premise.
The Authoritative Premise
State the core question and immediately assert that the answer is already known, framing the video as a demonstration of proof rather than an exploration.
The Methodology Reveal
Introduce the 'scientific' framework or proprietary index that will be used to analyze the examples, lending a mock-serious tone.
The Case Study Gauntlet
Systematically process multiple examples through the established methodology, applying a repeating micro-pattern to each.
The Comedic Twist
Introduce a final example that subverts a core assumption established by the previous examples (e.g., gender, category, type) to reset audience attention and add a new layer of humor.
they are still affected by those baddies
title · beginning
DO NBA PLAYERS PERFORM BETTER WITH A BADDIE COURTSIDE? '25 - '26 EDITION
branding · throughout
NBA R&D
branding · throughout
@NBPA
contextual · middle
Jalen Brunson + Sydney Sweeney
informational · middle
Jalen + Sydney BPI: 1.73
contextual · middle
Baddie Performance Index
contextual · middle
Luka Dončić + Madison Beer
informational · middle
Luka + Madison BPI: 1.46
contextual · middle
Caitlin Clark + Jason Sudeikis
contextual · middle
BOY BADDIE!!!
contextual · middle
Not you!!!
informational · end
Caitlin + Jason BPI: 1.11
We've been wondering, do NBA players perform better when there's a bad courtside? Except we know they do. We've proved it last year. The 2025, 2026 NBA batty performance events. Jalen Brunson and Sydney Sweeney. 06/13/2026 in San Antonio, it was the finals. What's Brunson's average? He averaged 26 points best scored 45 when Sydney was there. What's 45 over twenty six? One point seven three. Damn, Sydney. You really got him going like that. Daddy Pormas index. Luka Doncic. Madison here. It looks like he's looking. What's Luka's average? 33.5 points. And he scored 49 points with Madison there. 1.46. Wow. He's a beer rank if I ever heard of one. Bad performance index. Here's another great example. Caitlin Clark. Jason Sudeik. Sudeikis. Boy, Betty. No you. Caitlin Clark averages 21.5 points per game. With Jason? 24. Damn. 21.5. 1.11 clean. Goes to show, you can be a baddie and be a rank, but it's not as good as being a woman.