Viral Hooks
Trending short videosModels in collegiate sweatshirts giveaway.
P

@parke

Instagram · Carousel

@parke BACK TO SCHOOL GIVEAWAY! 📓📚✏️ class is back in session... and so is your unofficial school uniform. whether you’re repping your school or just your favorite color, we’re giving TEN of you a set of your choice (varsity mockneck + matching bottoms). to enter: ✏️ follow @parke on Instagram & @parkeofficial on TikTok ✏️ like this post ✏️ tag 3 friends and tell us which color you’re repping this fall! ✏️ extra entry: share this to your story and tag us! giveaway closes monday, august 24th at 5 PM EST. we will only contact winners via DM from @parke. please report and block any accounts impersonating us.

View original on Instagram

Performance

Views
844.8K
Likes
56.3K
Comments
23.2K
Engagement
9.4%
Outlier
2.1×

Video #39613 · Carousel

Models in collegiate sweatshirts giveaway.from @parke

[01]

Overview

This is a promotional photo for a clothing brand's back-to-school giveaway. It features two female models wearing the brand's collegiate-themed sweatshirts in an outdoor setting, with one holding a football to reinforce the theme and attract engagement.

[03]

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[04]

Classification

Format
Carousel
Concepts
Giveaway AnnouncementProduct PromoLifestyle Showcase
Elements
Shallow Depth of FieldColor GradingProduct Placement
Account
Brand
Topics
FashionBrand MarketingCollege SportsStreetwear

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

BACK TO SCHOOL GIVEAWAY! 📓📚✏️

Visual hook · 40%

Two models with direct eye contact wearing brightly colored, branded collegiate apparel. The use of a football as a prop and the cohesive styling create an aspirational, on-theme visual that immediately communicates the product's aesthetic.

[06]

Hook template

Steal this for your own video

We're giving away [prize or product] for [seasonal moment or occasion] — here's how to win.

  • — We're giving away a full skincare bundle for the holidays — here's how to win.
  • — We're giving away kitchen gear for the Super Bowl — here's how to win.
  • — We're giving away a complete gym fit for New Year's — here's how to win.

Themes

  • Collegiate style
  • Back to school
  • Friendship
  • Casual wear

Techniques

  • Lifestyle photography
  • Shallow depth of field
  • Natural lighting

Trends

  • Brand giveaway
  • Influencer-style marketing

Post caption

BACK TO SCHOOL GIVEAWAY! 📓📚✏️ class is back in session... and so is your unofficial school uniform. whether you’re repping your school or just your favorite color, we’re giving TEN of you a set of your choice (varsity mockneck + matching bottoms). to enter: ✏️ follow @parke on Instagram & @parkeofficial on TikTok ✏️ like this post ✏️ tag 3 friends and tell us which color you’re repping this fall! ✏️ extra entry: share this to your story and tag us! giveaway closes monday, august 24th at 5 PM EST. we will only contact winners via DM from @parke. please report and block any accounts impersonating us.

Models in collegiate sweatshirts giveaway. | Viral Hooks