Viral Hooks
Trending short videosWoman in UNC sweatshirt holding basketball.
P

@parke

Instagram · Carousel

@parke Your campus rotation is looking for an upgrade. Back to School, online August 25th @ 10 AM EST.

View original on Instagram

Performance

Views
422.3K
Likes
28.2K
Comments
167
Engagement
6.7%
Outlier
1.2×

Video #39962 · Carousel

Woman in UNC sweatshirt holding basketball.from @parke

[01]

Overview

This is a promotional photo for a 'Back to School' clothing collection. It features a female model wearing a light blue University of North Carolina (UNC) sweatshirt and holding an NCAA basketball to evoke a stylish, collegiate lifestyle and market the apparel to a student audience.

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoLifestyle ShowcaseInspo Lookbook
Elements
Shallow Depth of FieldMood Lighting
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 70%

Your campus rotation is looking for an upgrade.

Visual hook · 30%

A soft, aesthetically pleasing composition featuring a young woman in collegiate apparel, creating a sense of relatable style and nostalgia. The shallow depth of field and natural lighting draw focus to the product and create an editorial, high-quality feel.

[06]

Hook template

Steal this for your own video

Your [lifestyle or wardrobe area] is due for an upgrade — here's what [identity group] are actually wearing this [season or moment].

  • — Your work-from-home wardrobe is due for an upgrade — here's what remote workers are actually wearing this fall.
  • — Your gym rotation is due for an upgrade — here's what serious lifters are actually wearing this season.
  • — Your going-out fits are due for an upgrade — here's what it girls are actually wearing this summer.

Themes

  • Collegiate Nostalgia
  • Casual Comfort
  • Back to School

Techniques

  • Shallow Depth of Field
  • Natural Lighting
  • Color Grading

Trends

  • Vintage Collegiate Apparel
  • Aesthetic Product Photography

Post caption

Your campus rotation is looking for an upgrade. Back to School, online August 25th @ 10 AM EST.