Viral Hooks
Trending short videosMotivational meme about starting a company.
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@avni

Instagram · Carousel

@avni I’ve been called “delusional” but believing in things before there was proof is exactly what gave me the courage to start a company I’ve been told I “change my mind too much” but giving myself permission to evolve helped me build a portfolio career that made me even more marketable instead of forcing myself into one box I’ve been told I “talk to everyone” but that openness has helped me build a community filled with people, opportunities, and friendships I never could’ve planned for I’ve been told I “ask too many questions” but curiosity is what taught me how to see what other people miss and become a better strategist I’ve been told I’m “always online” but sharing my ideas online helped me build a personal brand and created opportunities I couldn’t have accessed otherwise I’ve been told I “overthink everything” but thinking deeply, spotting patterns, and questioning the obvious is what helped me become an investor I’ve been told I’m “too ambitious” but my ambition is what allows me to help more women see what’s possible for their own lives So don’t let them talk shit!!! Take the thing they criticize about you and turn it into your superpower! Sometimes the quality people misunderstand most is the exact one that will build your life ✨

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The edit1 shot · 2 text
Shots Text

Performance

Views
168.5K
Likes
11.2K
Comments
110
Engagement
6.7%
Outlier
20.6×

Video #39840 · Carousel

Motivational meme about starting a company.from @avni

[01]

Overview

This is a two-part image post that contrasts a criticism ('You're delusional') with a successful action ('Start a company'). It serves as a motivational message for aspiring entrepreneurs, encouraging them to reframe negative feedback as a source of strength, a theme further elaborated in the caption.

[02]

Simple outline

  1. 1Hook with a relatable criticism.
  2. 2Reveal an aspirational outcome.
  3. 3Reframe criticism as a strength.

[03]

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[04]

Classification

Format
Carousel
Concepts
Before/After TransformationStatement CarouselMotivational Mantra
Elements
Text OverlaySplit Screen
Account
Personal Brand
Topics
EntrepreneurshipMindsetCareer AdvicePersonal Brand

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

“You’re delusional”

Verbal hook · 30%

I’ve been called “delusional” but believing in things before there was proof is exactly what gave me the courage to start a company

Visual hook · 15%

A two-panel visual structure creating a strong contrast between a pensive, criticized state in the top photo and a confident, successful professional in the bottom photo. The direct gaze in the second panel commands attention and conveys authority.

[06]

Hook template

Steal this for your own video

“You’re [dismissive label].” [bold move they doubted]

  • — “You’re delusional.” Start a company.
  • — “You’re unrealistic.” Run your first marathon.
  • — “You’re crazy.” Publish your first novel.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The first panel/slide presents a direct, negative quote attributed to an outside voice, creating an immediate, relatable problem and an open loop.

Payoff

The final panel/slide delivers an empowering cognitive shift by connecting the initial 'flaw' to a major success, turning a negative into a positive.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Reframe Framework

Juxtaposes a common criticism against a powerful achievement, reframing a perceived weakness into a superpower.

  1. 1

    The Criticism Hook

    Establishes a conflict by presenting a common, negative label or criticism as a direct quote, making it feel like an external judgment.

  2. 2

    The Power Reframe

    Resolves the conflict by revealing a significant, positive achievement that is positioned as the direct result of the criticized trait.

Themes

  • empowerment
  • resilience
  • self-belief
  • career growth

Techniques

  • split-screen composition
  • text overlay
  • direct-to-camera gaze

Trends

  • motivational meme format
  • problem/solution carousel

Post caption

I’ve been called “delusional” but believing in things before there was proof is exactly what gave me the courage to start a company I’ve been told I “change my mind too much” but giving myself permission to evolve helped me build a portfolio career that made me even more marketable instead of forcing myself into one box I’ve been told I “talk to everyone” but that openness has helped me build a community filled with people, opportunities, and friendships I never could’ve planned for I’ve been told I “ask too many questions” but curiosity is what taught me how to see what other people miss and become a better strategist I’ve been told I’m “always online” but sharing my ideas online helped me build a personal brand and created opportunities I couldn’t have accessed otherwise I’ve been told I “overthink everything” but thinking deeply, spotting patterns, and questioning the obvious is what helped me become an investor I’ve been told I’m “too ambitious” but my ambition is what allows me to help more women see what’s possible for their own lives So don’t let them talk shit!!! Take the thing they criticize about you and turn it into your superpower! Sometimes the quality people misunderstand most is the exact one that will build your life ✨

Text overlays

  • statement · photo_0

    “You’re delusional”

  • statement · photo_1

    Start a company