@petajanebeauty
Instagram · Skit
@petajanebeauty We’ve been waiting to share this for months, and the secret is finally out… Peta Jane Beauty is coming to Target Beauty Studio starting September 10th! 🎯❤️ We can’t wait to share all the BTS and so much more fun content with you. For now, THANK YOU for all the support. We can’t wait to see you in the beauty studio! Xoxo Peta & The PJB Team 🥹🙏
Performance
Video #39992 · Skit
[01]
The creator, Peta Murgatroyd, introduces herself and her self-tanning brand, Peta Jane Beauty, while being humorously interrupted by her husband, Maks Chmerkovskiy. She tells the brand's origin story, highlights the product's quality, and comically portrays the struggles of a small business before making the main announcement that her products are now officially sold at Target.
[02]
[03]
2.9M1.8×Creator's problem leads to product@petajanebeauty · Origin Story
82.6K46.8×Beauty founder's day developing products@karamakeup · Day In The Life
5.2M4.1×Makeup brand launch teaser vlog@mikaylanogueira · Hype Teaser
7.7M12.1×Casual GRWM storytime makeup routine@mikaylanogueira · Get Ready With Me
629.8K2.8×Behind the scenes celebrity photoshoot@itskatesteinberg · Behind The Scenes
446.9KMakeup tutorial interrupted by boyfriend@veronika_iscool · Tutorial / How To
2M5.5×Couple fixes bad tan lines@annaxsitar · Journey Documentation
14M5.4×Creator's emotional product launch reveal@mikaylanogueira · Surprise Reveal
420.4K1.1×Pro gives step-by-step tanning tips@petajanebeauty · Tutorial / How To
6.5M11.4×Storytime while doing Easter makeup@mikaylanogueira · Get Ready With Me
938K14.7×Pre-workout beauty product routine@anggwells · Product Showcase
334KGRWM sharing behind-the-scenes story@merit · Q&A Response[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Hi. I'm Peta, and you might remember me from a little show called Dancing with the Stars.
Visual hook · 35%
A medium shot of celebrity Peta Murgatroyd speaking directly to the camera in a stylized, monochromatic set filled with her beauty products.
[06]
Steal this for your own video
Hi, I'm , and you might know me from .
[07]
The promise the opener makes, and how the video pays it back
Hook
Leverages a known personality or archetype to establish immediate familiarity and credibility, creating an initial point of connection with the audience.
Payoff
Provides a clear, direct call to action, followed by a meta-humorous outro that breaks the fourth wall, reinforcing the ad's personality and leaving a memorable final impression.
[08]
The structural pattern this video runs on
Framework
The Comedic Journey to Triumph
A narrative structure that uses a familiar personality to introduce an unexpected venture, builds empathy through humorous depictions of the 'struggle' or creation process, and culminates in a major announcement or achievement, all wrapped in a self-aware, comedic tone.
The Comedic Pivot
Uses a humorous interruption or conflict to subvert audience expectations and sharply redirect the narrative from the known persona to the true subject matter.
The Mission Reveal
Clearly states the new, unexpected venture or goal, establishing the core premise of the story.
The Value-Building Montage
Visually demonstrates the effort, time, or quality invested in the venture, often through a stylized or comedic sequence, to build perceived value and justify the final payoff.
The Relatable Struggle
Humanizes the brand or creator by showcasing challenges and hard work through a humorous, character-driven conflict, fostering empathy and audience investment.
The Climactic Announcement
Delivers the main news or payoff of the narrative—the successful outcome of the journey—as a moment of triumph and celebration.
We’ve been waiting to share this for months, and the secret is finally out… Peta Jane Beauty is coming to Target Beauty Studio starting September 10th! 🎯❤️ We can’t wait to share all the BTS and so much more fun content with you. For now, THANK YOU for all the support. We can’t wait to see you in the beauty studio! Xoxo Peta & The PJB Team 🥹🙏
branding · end
PETAJANE | beauty studio
Hi. I'm Better, and you might remember me from a little show called Dancing with the Stars. I was on a tier. It's not about you. What you might not know is I started a self tanning brand called Peter Jane Beauty. It took us eight years to create a natural looking color that bad like a real tan and smells amazing. Watch out. As a small team, we've been working really hard to keep up with demand and give you the best possible product. So hard. Babe, don't say it like that. Super inappropriate. What do you mean? I'm just talking about how hard everybody's working. You know what I mean. Don't say it. I don't know what you mean. I don't understand your tone of voice. The disrespect is just You are. I'm so proud to announce that Peter Jane is officially officially sold at Target. So come find us at Target's new beauty studio. God, this was great. You were great. Most importantly, I was great, but won't be great. Better break for lunch, guys. Perfection. Let's go. We need a little light coming this way. We need a little a a little hip, maybe a little bit of a leg. Just show a leg, do a little thing, and you need to be a little enemy to target. It's target.