@karamakeup
TikTok · Vlog
@karamakeup A little day in my life… and a glimpse at everything I’ve been working on behind the scenes. 🤍 I’m officially hiring you as my product development team 😝helping me test, choose and shape what we create next 👀 Brows by @juniquebeautyuk #DayInMyLife #BeautyFounder #ProductDevelopment #BehindTheBrand #KaraMakeup
Performance
Video #37696 · Vlog
[01]
The creator, a beauty founder, takes viewers through her day. She starts by getting a comprehensive brow and lash treatment at her studio, showing the process and her excited reaction. She then unboxes samples for a new product line she's developing, revealing this project for the first time, and tests different lash styles on her admin manager with help from a head artist. Finally, she directly addresses her audience, inviting them to become part of her product development team by helping her choose styles in upcoming videos.
[02]
[03]
1.9M1.1×Documenting a beauty treatment process@monetmcmichael · Before/After Transformation
2.8M13.2×Step-by-step makeup tutorial with products@estellelebourgeois_ · Tutorial / How To
7.7M12.1×Casual GRWM storytime makeup routine@mikaylanogueira · Get Ready With Me
1.6M1.2×Glam transformation start to finish@monetmcmichael · Before/After Transformation
14M5.4×Creator's emotional product launch reveal@mikaylanogueira · Surprise Reveal
1.7M1.7×Creator's full maintenance day vlog@monetmcmichael · Day In The Life
677.6K4.7×Photoshoot process from start to finish@kalitaku · Behind The Scenes
320.5K26.1×Aesthetic get ready with me@cherriiigal · Get Ready With Me
5.2M4.1×Makeup brand launch teaser vlog@mikaylanogueira · Hype Teaser
139.9KCreator shares facts while applying makeup@jennalitner · Pope In The Pool Multitask
270.8K7.3×Chatty hair dyeing routine vlog@abigailcanfieldd · Get Ready With Me
810.9KGRWM with hair and makeup tips@alishamarie · Value Vlog[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
A day in my life as a beauty founder... working on something I've never shared before 👀
Verbal hook · 35%
Come and spend the day with me as a beauty business owner because today we're working on something that I've never shared before.
Visual hook · 10%
The opening shot features a unique, futuristic, tube-shaped building on stilts, which is an architecturally interesting and attention-grabbing location.
[06]
Steal this for your own video
A day in my life as a ... working on something I've shared before
[07]
The promise the opener makes, and how the video pays it back
Hook
Opens with a dual-frame: a familiar format ('day in my life') combined with a promise of exclusive, never-before-seen information, creating immediate intrigue.
Payoff
The Community Invitation: Concludes not with a final statement, but with a direct invitation for the audience to become part of the project's future. This transforms the viewer's role from spectator to collaborator, creating a powerful incentive for future engagement.
[08]
The structural pattern this video runs on
Framework
The Insider's Invitation
A 'day in the life' vlog that uses a secret project reveal to transition the viewer from a passive observer into an active, valued collaborator in the creator's next venture.
The Credibility Display
Begins with a routine but high-quality activity related to the creator's niche, establishing their authority, taste, and standards in a 'show, don't tell' manner.
The Authentic Endorsement
Features a moment of genuine, positive emotional reaction to a process or result, building viewer trust and humanizing the creator.
The Narrative Pivot & Reveal
A transitional beat that explicitly shifts the story's focus and delivers on the hook's promise, revealing the secret project or information.
The Collaborative Creation Process
Provides a 'behind-the-scenes' look at the work involved in the revealed project, showcasing effort, teamwork, and deliberation to build the project's value.
A little day in my life… and a glimpse at everything I’ve been working on behind the scenes. 🤍 I’m officially hiring you as my product development team 😝helping me test, choose and shape what we create next 👀 Brows by @juniquebeautyuk #DayInMyLife #BeautyFounder #ProductDevelopment #BehindTheBrand #KaraMakeup
title · beginning
A day in my life as a beauty founder... working on something I've never shared before 👀
contextual · middle
My girly @juniquebeautyuk is soo talented
Come and spend the day with me as a beauty business owner because today we're working on something that I've never shared before. First up brows. This was my first time having them done by Tier at our studio and judging by that before it was definitely me. Tiana started with a lash lift then she mapped my brows. I had a brow lamination. And girls, she does halal brows no she bleached the excess hair to shape my brows. Oh, and a lash tint. I had to add this clip because how satisfying. And here's my genuine reaction. That is so cute. Oh my god. My brows have never been this perfect in my whole life. Yes. Good. Then it was time to open some parcels, but these weren't just ordinary deliveries. I haven't shared this yet worse behind the scenes I've been working on my own product. There's quite a few things currently in development better today was all about testing lashes and narrowing down some styles. So naturally my admin manager became the model. One of my head artists joined us and the three of us narrowed down the styles we love the most. But, guys, I don't just need my team's opinion. I need yours too. Over the next few weeks, I'll be sharing little previews of products I've been working on no you can help me choose. I don't wanna create these products for you. I wanna create them with you. So guess what? You're officially hired as part of my product development tier, and that was my day. Where are we going now?