@youchoosepodcast
Instagram · Clip
@youchoosepodcast I hope this video finds you at just the right time ❤️ Comment ‘SMOAK’ and I’ll send you the full conversation.
@youchoosepodcast
Instagram · Clip
@youchoosepodcast I hope this video finds you at just the right time ❤️ Comment ‘SMOAK’ and I’ll send you the full conversation.
Performance
Video #40450 · Clip
[01]
The speaker shares a poignant quote from his late father about mortality and unfulfilled plans. He then recounts a recent, emotional conversation with his mother, who is struggling with the fact that her and his father's retirement plans were cut short. The speaker uses this personal anecdote to deliver a universal message about the danger of postponing life experiences, urging the audience to stop taking time for granted and to live fully in the present.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
My dad used
Verbal hook · 75%
My dad used to say every morning he'd take me to school, 'The obituary is full of people that had other plans today.'
Visual hook · 10%
Medium close-up shot of a speaker in a professional setting with a prominent broadcast microphone, looking directly into the camera to establish an intimate, conversational tone.
[06]
Steal this for your own video
My always told me, '].'
[07]
The promise the opener makes, and how the video pays it back
Hook
The Ancestral Proverb: Opens with a memorable, thought-provoking quote or piece of wisdom from an authority figure (a parent, mentor, etc.) to establish the video's core theme and intellectual hook.
Payoff
The Urgent Plea: Concludes with a direct, emotional address to the viewer. It summarizes the core message, emphasizes the high stakes (e.g., limited time, mortality), and makes a heartfelt request for the viewer to change their perspective or behavior immediately.
[08]
The structural pattern this video runs on
Framework
The Proverb-to-Plea Funnel
To transform an abstract piece of wisdom into an urgent, personal call to action by filtering it through a relatable, emotional anecdote, thereby creating a powerful imperative for the viewer.
The Personal Proof
Immediately grounds the abstract proverb in a concrete, vulnerable, and emotional personal story. This anecdote serves as evidence for the initial claim and builds an empathetic bridge with the audience.
The Universal Mirror
Pivots from the specific personal story to a general statement that explicitly includes the audience ('we all...'). It lists common behaviors or excuses related to the theme, forcing the viewer to see themselves and their own inaction in the narrative.
The Philosophical Reinforcement
Bolsters the argument by introducing a second piece of borrowed authority, often from a well-known philosopher or historical figure. This elevates the personal insight into a timeless, universal truth.
I hope this video finds you at just the right time ❤️ Comment ‘SMOAK’ and I’ll send you the full conversation.
contextual · beginning
My dad used to say every morning he'd take me to school, 'The obituary is full of people that had other plans today.'
contextual · beginning
I was on the phone with my mom a couple weeks ago and she's like, 'I'm really struggling.' Like, 'This was supposed to be the year that your dad and I retired and had all of the plans.'
contextual · middle
2026. They were going to travel. They had plans. And we all have plans that we put off.
contextual · middle
We have things we want to try, places we want to go, and we don't do it because it's not convenient or it's a little tight in the budget or 'I just have too much going on.'
contextual · middle
And then we blink, a year has passed. It's so easy to just take for granted the most precious thing we have, which is our life.
contextual · end
Marcus Aurelius: 'You could leave this life tomorrow. Let that dictate what you do, say, and think.'
contextual · end
I just want to remind you that you're alive and that could end now. Life is short, it is precious, and you can leave it at any moment. And I just want you to trust me. I just want you to believe me and start living that way.
Dad used to say better morning he'd take me to school, obituary is full of people that had other plans today. I was on the phone with my mom a couple weeks ago, and she was like, I'm really struggling. Like, this was supposed to be the year that your dad and I retired and had all of the plans, 2026. They were gonna travel. They had plans, and we all have plans that we put off. We have things we wanna try, places we wanna go and we don't do it because it's not convenient or it's a little tight in the budget or I just have too much going on and then we rank. A year has passed. It's so easy to just take for granted the most precious thing we have, which is our life. Marcus Aurelius, you could leave this life tomorrow. Let that dictate what you do say and think. I just wanna remind you that you're alive and that could end now. Life is short and is precious and you can leave it at any moment and I just want you to trust me. I just want you to believe me and start living that way.