@infatuation_sf
Instagram · Skit
@infatuation_sf How do the sisters of @houseofmaher split a giant BBQ dino rib? When you’re this close: carefully. Plus, Zelle® makes splitting the cost of the bill a snap, no napkins required.
Trending short videosSkit about friends splitting bill.
The edit1 shot · 4 text
Shots Text0:39
Performance
- Views
- 1.4M
- Likes
- 23.5K
- Comments
- 112
- Engagement
- 1.7%
- Outlier
- 72×
- Length · 28 Aug 2026
- 0:39
Video #40480 · Skit
Skit about friends splitting bill.from @infatuation_sf
[01]
Overview
Three women have a meal together at an outdoor restaurant, with the video humorously contrasting their messy, enthusiastic eating with a brief, stylized attempt to be 'ladylike.' When the bill arrives, they discuss how to split it, which introduces a common point of friction. This problem is then solved by one woman demonstrating the Zelle feature within the Chase mobile app as a simple and integrated solution.
[02]
Simple outline
- 1Show authentic, relatable scenario
- 2Introduce common friction point
- 3Voice a common objection
- 4Reveal integrated solution
- 5Demonstrate seamless execution
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Woah.
Visual hook · 85%
An extreme close-up of a woman taking a large, messy bite out of a giant, dark-crusted BBQ rib, immediately creating a visually arresting and humorous moment.
[06]
Hook template
Steal this for your own video
Open on an extreme close-up of taking a bite of — no warning, no buildup, just the act.
- — Open on an extreme close-up of a toddler taking a chaotic, face-covering bite of a triple-stacked ice cream cone — no warning, no buildup, just the act.
- — Open on an extreme close-up of a construction worker taking a massive, sauce-dripping bite of a loaded cheesesteak — no warning, no buildup, just the act.
- — Open on an extreme close-up of a bride in full wedding dress taking a giant, crumbling bite of a chocolate donut — no warning, no buildup, just the act.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An unexpected, visceral, and highly relatable action that breaks a social norm, immediately capturing attention and establishing an authentic tone.
Payoff
A quick, visual demonstration of the product's ease of use, culminating in a verbal confirmation of its simplicity and effectiveness.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Integrated Solution
Presenting a relatable, authentic scenario that leads to a common problem, then overcoming a key user objection by revealing the product is an integrated, effortless solution to that problem.
- 1
The Primal Indulgence
A character engages in an uninhibited, slightly 'improper' but deeply satisfying action, establishing an authentic and relatable tone.
- 2
The Ironic Contrast
The character acknowledges the social norm they just broke, triggering a stylized, fantasy sequence that ironically portrays the 'correct' behavior, highlighting the fun of their authentic approach.
- 3
The Shared Experience
The narrative establishes that this authentic behavior is a shared group dynamic, building a sense of camaraderie and reinforcing the theme.
- 4
The Inevitable Problem
A common, real-world logistical problem is introduced, creating a point of tension that interrupts the fun.
- 5
The Solution & The Objection
A product is proposed as the solution, but another character immediately voices a common, specific user objection or point of friction.
- 6
The Seamless Reveal
The objection is instantly nullified by revealing the product's key convenience feature—its integration into a system the user already has.
Themes
Techniques
Post caption
How do the sisters of @houseofmaher split a giant BBQ dino rib? When you’re this close: carefully. Plus, Zelle® makes splitting the cost of the bill a snap, no napkins required.
Text overlays
informational · middle
Use Zelle® to split costs. Payment requests can only be made to enrolled users. Zelle® cannot be used to pay merchants directly.
informational · throughout
Enrollment in Zelle® is required. Enroll on the Chase Mobile® app or Chase OnlineSM. Message and data rates may apply...
branding · end
The INFATUATION The Split UP CHASE | Zelle
informational · end
Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license...
Transcript
Woah. Sorry about that. No. Quickly, I act like a lady. I would say that this would work except that we all just took massive bites out of a bone in our hands. We always joke that we go on most romantic dates with each other. With three single better. Come on. Cheers. Can we use Zelle to split the bill? I'm not downloading another app. It's right in the Chase mobile app, my love. That was easy.