@rich_somers
Instagram · Clip
@rich_somers “Comment Farming” Explained | E430
Trending short videosExplaining a comment farming strategy
The edit1 shot · 9 text
Shots Text0:39
Performance
- Views
- 279.8K
- Likes
- 6.9K
- Comments
- 123
- Engagement
- 2.5%
- Length · 7 Dec 2025
- 0:39
Video #40512 · Clip
Explaining a comment farming strategyfrom @rich_somers
[01]
Overview
The speaker explains the concept of 'comment farming,' a social media strategy to increase engagement by planting small, passive details in a video that have nothing to do with the main content. He provides two detailed examples: a creator who walks with her expensive handbag open to prompt comments telling her to close it, and another creator who includes numerous quick, odd actions like rubbing a banana peel on his face or driving with a bag on his car roof to get viewers to point them out in the comments.
[02]
Simple outline
- 1Reveal a secret strategy
- 2Show first example in action
- 3Show second, different example
- 4Summarize the impact
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
INCREASE ENGAGEMENT BY COMMENT FARMING
Verbal hook · 60%
This is gonna blow your shit because people don't think like this.
Visual hook · 5%
A split-screen view of two men in a podcast studio setting, with the top speaker actively using hand gestures to emphasize his point.
[06]
Hook template
Steal this for your own video
Nobody in talks about this, but is secretly driving all the .
- — Nobody in content creation talks about this, but making small intentional mistakes is secretly driving all the engagement.
- — Nobody in e-commerce talks about this, but leaving your product page slightly incomplete is secretly driving all the conversions.
- — Nobody in fitness talks about this, but training with worse form on camera is secretly driving all the follower growth.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, high-stakes promise that the information to be revealed is exclusive, powerful, or 'mind-blowing,' creating an immediate knowledge gap.
Payoff
The viewer leaves feeling equipped with new, 'insider' knowledge that they can apply or recognize, satisfying the hook's initial promise of a revelation.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'Secret Technique' Case Study
Introduce a novel or counter-intuitive concept, then prove its validity through a series of distinct, real-world examples that follow a consistent analytical pattern.
- 1
The Concept Reveal
State the name of the novel technique or concept, giving the viewer a term to latch onto.
- 2
The Thesis Definition
Clearly define the concept, explaining its core mechanism and distinguishing it from a more common or misunderstood alternative to establish authority.
- 3
Case Study 1: The Setup
Introduce the first real-world example, providing the necessary context (who, what, where) for the demonstration.
- 4
Case Study 1: The Proof
Pinpoint the specific, subtle detail within the example that embodies the concept and describe the resulting audience reaction, validating the thesis.
- 5
Case Study 2: The Versatility Proof
Introduce a second, distinct example to demonstrate the versatility or breadth of the concept, showing it's not a one-off trick.
- 6
The Concluding Principle
Summarize the overarching lesson in a single, memorable statement, reinforcing the power and utility of the initial concept.
Themes
Techniques
Trends
Post caption
“Comment Farming” Explained | E430
Text overlays
title · beginning
INCREASE ENGAGEMENT BY COMMENT FARMING
contextual · beginning
NOT RAGE
contextual · middle
WARDROBE.
contextual · middle
NEW YORK
contextual · middle
BIRKIN BAG.
contextual · middle
SHE KEEPS IT
contextual · middle
CLOSE THE BAG.
contextual · middle
NAMED ASHTON
branding · end
THE RICH SOMERS REPORT
Transcript
Is gonna blow your shit because people don't think like this. Comment farming. Not rage baiting better what we're trying to do here is we're trying to plant something passive that has nothing to do with the video and get people to go to the comments. Here's an example. It's a girl named Wall Street Wardrobe. She walks on the tier of New York telling people about private equity or something. She has a Birkin bag better she keeps it open. All the people in the comments rush, close the bad, close the bag, you're giving me anxiety. Another example of this is a guy named Ashton Hall. He brought a sixty second video. Best put 20 of these comment farms. He'll drive away with a gym bag on his roof of his car and people are like, oh, dude. The bag's on the on the top. Or he'll rub a banana peel on his face for just a split second. Someone will be like, did you see the banana peel he rubbed on his face? Just these little things that can just drive engagement in the comments.