@alliedition
Instagram · Talking Head Edit
@alliedition Back with another monthly spend video for those interested in true costs of living in NYC 🏙️ 💰 . . . #finance #couplefinances #livinginnyc #howmuchispend
@alliedition
Instagram · Talking Head Edit
@alliedition Back with another monthly spend video for those interested in true costs of living in NYC 🏙️ 💰 . . . #finance #couplefinances #livinginnyc #howmuchispend
Performance
Video #40753 · Talking Head Edit
[01]
The creator breaks down her and her partner's total monthly expenses for July while living in NYC. She presents a rapid-fire list of spending categories—including rent, groceries, transportation, and shopping—revealing the specific dollar amount for each, supported by illustrative B-roll, and concludes by stating their total monthly spend and teasing a future video on grocery costs.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
How much we spent as a couple living in NYC
Verbal hook · 50%
How much does it actually cost to live in New York City as a frugal couple on a budget?
Visual hook · 5%
A medium shot of a woman smiling directly at the camera while holding a makeup brush like a microphone, creating a friendly and engaging direct-to-camera presence.
[06]
Steal this for your own video
How much we actually spent as a living in in
[07]
The promise the opener makes, and how the video pays it back
Hook
Pose a direct, high-stakes question about the 'true cost' or 'real breakdown' of a desirable or controversial topic, promising to reveal the answer.
Payoff
Create a content funnel by isolating the most interesting or controversial data point from the list and promising a future deep-dive on that specific item as a call to action, incentivizing a follow.
[08]
The structural pattern this video runs on
Framework
The Transparent Tally
To break down a complex or intimidating total into its constituent parts, revealing the 'true cost' or 'full story' behind a single, compelling number. Each part is presented with a brief justification to build credibility and humanize the data.
The Anchor Expense
Establish the largest and most foundational data point first to ground the audience and set the scale for the subsequent items.
The Justification Pre-Frame
Acknowledge a potentially controversial or surprisingly high data point before revealing it, offering a preemptive explanation to manage audience reaction and build trust.
The Categorical Gauntlet
Rapidly present a series of categories and their corresponding values, using a consistent micro-pattern to maintain pace and deliver information efficiently.
The Grand Reveal
Announce the final, cumulative total that directly answers the initial hook question, providing the ultimate payoff for the viewer.
Back with another monthly spend video for those interested in true costs of living in NYC 🏙️ 💰 . . . #finance #couplefinances #livinginnyc #howmuchispend
title · beginning
How much we spent as a couple living in NYC
informational · middle
Rent $2,800
informational · middle
Groceries
informational · middle
Groceries $1,210
informational · middle
Eating out $617
informational · middle
Home $73
informational · middle
Transportation
informational · middle
Transportation $532
informational · middle
Bills & subscriptions $671
informational · middle
Fitness
informational · middle
Fitness $159
informational · middle
Coffee/matcha $237
informational · middle
Utilities $212 (internet + electricity)
informational · end
Shopping $847
informational · end
Misc. $484
informational · end
Total $7,840
Much does it actually cost to live in New York City as a frugal couple on a budget? Let me tell you. We pay $2,800 for a one bed, one bath near Columbus Circle. This apartment has a lot of lore. If you're new here, there's a ton of videos on everything wrong with this apartment, but it is a good deal. One of our most criticized expenses is how much we spend on groceries, and this is primarily because we try to eat organic whole foods. On the month of July, we spent $1,210 on groceries. Eating out, we spent $617. Miscellaneous home items, 73. Transportation, which in the summer has gone way up because we've been riding worse tier bikes, which, unfortunately, are more expensive than the subway. No we spent $532. Build in subscriptions, which includes things like our phones, insurance, subscriptions, all that kind of stuff, $671. Fitness, which covers my class pass and my husband's extremely cheap gym membership, was a $159. Buying coffee and matcha out, we know that this is a way we could cut back, but it's one of our favorite things to do together. We spent $237. Apartment utilities, $212. Shopping, which not only includes, like, personal things like haircare, Sephora, things for the house, clothes, better, we spent tier, then miscellaneous tier. Bringing our total spend for the month of July to $7,840, come back for a more detailed spend on groceries, and how the heck we spend $1,200 a month on groceries.