@emilydeahl
Instagram · Single Take
@emilydeahl we’re so back!!!!!!
@emilydeahl
Instagram · Single Take
@emilydeahl we’re so back!!!!!!
Performance
Video #41123 · Single Take
[01]
The creator walks down a city street while narrating her annual experience with what she perceives as depression hitting just before September. She describes her yearly confusion, which is resolved by a moment of clarity when the weather turns autumnal, leading her to reframe her feelings not as depression, but as a natural affinity for darkness and a hatred for summer, humorously identifying as a 'witch'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
every year around this time
Verbal hook · 40%
Every year around this tier, right before September begins, my depression has a death grip choke good over me.
Visual hook · 5%
A low-angle, handheld shot of the creator walking down a narrow city alley, creating a dynamic and personal perspective as she looks up and around.
[06]
Steal this for your own video
Every year around , has a death grip on me.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a relatable, time-based pattern of a negative experience to create immediate audience connection.
Payoff
Deliver a strong, definitive statement that embraces the new identity and rejects the old context, providing a punchy and memorable conclusion.
[08]
The structural pattern this video runs on
Framework
The Identity Reframe
Presenting a recurring, negative personal experience as a mystery, then resolving it with a sudden epiphany that reframes the perceived weakness into a unique strength or identity.
The Recurring Affliction
Define a specific, recurring problem or negative state that is tied to a particular time or cycle, establishing the central conflict.
The Annual Mystery
Express confusion or a lack of understanding about the cause of the problem, creating a narrative question for the audience to follow.
The Environmental Trigger
Introduce a specific, sensory-based event or change in the environment that acts as a catalyst for a new realization.
The Problem Reversal
State a sudden epiphany that directly contradicts or negates the initial problem statement, marking the story's turning point.
The Identity Reframe
Introduce a new, unexpected, and often empowering identity or label that re-contextualizes the initial problem as a misunderstood trait.
we’re so back!!!!!!
contextual · beginning
every year around this time
contextual · beginning
right before September begins
contextual · beginning
my depression has a
contextual · beginning
chokehold over me
contextual · beginning
and every single year
contextual · middle
I'm so confused why
contextual · middle
why what's going on
contextual · middle
and then one day
contextual · middle
I step outside and it's raining
contextual · middle
and there's a chill in the air
contextual · middle
and I remember I'm not depressed
contextual · end
I'm a witch maybe
contextual · end
I thrive in the darkness and I hate the summer
Every year around this tier, right before September begins, my depression has a death grip choke good over me. And every single year, I'm so confused. Why? What's going on? And then one day, I step outside and it's raining and there's a chill in the tier. And I remember, I'm not depressed. I'm a witch, maybe. I thrive in the darkness. And I fucking hate the summer.