@themarcjacobs
Instagram · Vlog
@themarcjacobs Spontaneous shopping spree at Sephora Union Square Sweet and gorgeous staff made me feel right at home ♥️ Video @1.800.newbold #gratefulnothateful @marcjacobsbeauty @sephora
Trending short videosCelebrity designer's spontaneous Sephora trip
The edit1 shot · 0 text
Shots1:22
Performance
- Views
- 1.2M
- Likes
- 42.1K
- Comments
- 1.1K
- Engagement
- 3.7%
- Outlier
- 19.3×
- Length · 4 Sept 2026
- 1:22
Video #41365 · Vlog
Celebrity designer's spontaneous Sephora tripfrom @themarcjacobs
[01]
Overview
Fashion designer Marc Jacobs stages a mock 'lost' scenario by asking a friend for directions to Sephora, then enters the store to check out his new beauty line. He browses various products, interacts with an employee wearing his makeup, gathers a large haul of items, and has his friend pay at checkout before taking photos with the staff.
[02]
Simple outline
- 1Pose relatable problem
- 2Reveal surprising identity
- 3Showcase insider expertise
- 4Receive authentic validation
- 5Deliver humorous twist
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Excuse me. I'm running very late. Could you tell me where the nearest Sephora is?
Visual hook · 65%
A shot from inside a car looking at a man in the back seat who is looking out the window, creating curiosity about his identity and destination.
[06]
Hook template
Steal this for your own video
A shot from inside , framing looking away from camera toward , leaving their identity and purpose unclear.
- — A shot from inside a black SUV, framing a hooded figure in the back seat staring out the tinted window at a luxury department store entrance, leaving their identity and purpose unclear.
- — A shot from inside a private jet cabin, framing a silhouetted person gazing out the oval window toward a city skyline, leaving their identity and purpose unclear.
- — A shot from inside a rideshare car, framing a person in the back seat clutching a bag and staring at a restaurant entrance, leaving their identity and purpose unclear.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An expert/creator is shown in a common, everyday situation (being lost) that seems to contradict their status, creating immediate intrigue and a sense of relatability.
Payoff
The Community Connection: The protagonist resolves their issue and engages positively with the people around them (e.g., taking photos), creating a heartwarming and satisfying conclusion that reinforces their likability and the brand's accessibility.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Creator in the Wild Journey
A well-known figure or expert engages with their own creation or area of expertise in a public, seemingly spontaneous setting, blending relatable moments with insider access and humor.
- 1
The Undercover Problem
The protagonist, appearing as an ordinary person, asks for help with a common problem, establishing a baseline of relatability for the audience.
- 2
The Identity Reveal & Reversal
The protagonist's true, high-status identity is revealed, instantly reframing the initial problem with irony and transforming the mundane interaction into a special event.
- 3
The Mission Declaration
The protagonist clarifies their purpose, which is directly tied to their expertise, setting a clear objective for the rest of the narrative (e.g., the creator visiting their own product).
- 4
The Expert's Tour
The protagonist navigates the relevant environment, providing unique commentary and demonstrating their product or skill from a creator's privileged perspective.
- 5
The Unsolicited Testimonial
An authentic third party (a fan, customer, or employee) provides a genuine, enthusiastic endorsement, serving as powerful social proof for the protagonist's work.
- 6
The Humanizing Flaw
At a climactic moment, the protagonist encounters a simple, relatable obstacle or displays self-deprecating humor, breaking the 'perfect expert' facade and deepening audience connection.
Themes
Techniques
Trends
Post caption
Spontaneous shopping spree at Sephora Union Square Sweet and gorgeous staff made me feel right at home ♥️ Video @1.800.newbold #gratefulnothateful @marcjacobsbeauty @sephora
Transcript
Excuse me. I'm running very late. Could you tell me where the nearest Sephora is? Markham Point. Sorry. Didn't realize it was you. Hi, Nick. Good lost. No. I'm found. We're gonna check out the new Marc Jacobs beauty line. Rank we go in? What am I looking for? Yeah. So do you need products to make me more beautiful? Well, I love all of the products. One of my favorites is the Worst Tier eye shadows. For me, it's the most exciting place to apply makeup is the eyelid. Who's that little guy? Of worse, I'm wearing the Marc Jacobs eyeliner. I get asked almost every single day what eyeliner I'm wearing. Hi. Hi. Nick, can I have a credit card or something? I don't have any money. Have a good day. Bye bye. Yeah. Thank you. You're so happy to ask very much. Alright, Sephora. See you later.