Viral Hooks
Trending short videosCelebrities pick favorite closet movies
C

@criterioncollection

Instagram 路 Curated Selection

@criterioncollection 馃尭 Sofia Coppola and Marc Jacobs鈥檚 Closet Picks! 馃尭 The longtime friends and collaborators praise THE BITTER TEARS OF PETRA VON KANT and KLUTE as two of the most fashionable films of all time, share in their terror of FUNNY GAMES, and recommend favorites to each other like FLOW and I KNEW HER WELL. 馃尭 Their new film MARC BY SOFIA is now playing in theaters c/o @a24. Now playing on the Criterion Channel: GREY GARDENS LOVES OF A BLONDE THE BITTER TEARS OF PETRA VON KANT PARIS IS BURNING I KNEW HER WELL THE APU TRILOGY BELLE DE JOUR RYUICHI SAKAMOTO | OPUS GREGG ARAKI'S TEEN APOCALYPSE TRILOGY FUNNY GAMES

View original on Instagram

The edit1 shot 路 6 text
Shots Text6:01

Performance

Views
1.4M
Likes
84.1K
Comments
512
Engagement
5.9%
Outlier
16.8脳
Length 路 27 Mar 2026
6:01

Video #22546 路 Curated Selection

Celebrities pick favorite closet moviesfrom @criterioncollection

[01]

Overview

Sofia Coppola and Marc Jacobs browse the famous Criterion Closet, picking out their favorite films, discussing their impact on fashion and culture, and recommending movies to each other while filling a tote bag.

[02]

Simple outline

  1. 1Introduce experts and setting
  2. 2Establish selection objective
  3. 3Present individual favorites
  4. 4Exchange peer recommendations
  5. 5Bond over shared picks

[03]

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[04]

Classification

Elements
Physical Product DemonstrationText OverlayB-Roll Cutaway
Account
BrandCurator
Topics
CelebrityMovies

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 45%

SOFIA COPPOLA & MARC JACOBS visit The Criterion Closet

Verbal hook 路 15%

Hi. I'm Sofia Coppola. And I'm Marc Jacobs. And we're excited to be in the Criterion Closet.

Visual hook 路 40%

Two high-profile celebrities standing in a visually striking, claustrophobic room entirely lined floor-to-ceiling with colorful movie spines.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce high-profile subjects in a coveted environment with a clear, desirable objective to immediately establish authority and aspirational value.

Payoff

The accumulation of curated items, leaving the audience with a high-value, expert-approved list of recommendations.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Curation Spree

Two experts browse a comprehensive collection, selecting their favorite items and explaining their significance through organic conversation and peer-to-peer recommendations.

  1. 1

    The VIP Introduction

    Establish the credibility of the subjects, the location, and the premise of the video (the 'shopping spree').

  2. 2

    The Solo Staple

    A subject selects a universally recognized favorite to establish a baseline of taste and kick off the process.

  3. 3

    The Peer Discovery

    One subject recommends a niche item to the other, creating an educational moment for both the peer and the audience.

  4. 4

    The Passion Pitch

    A subject selects an item and provides a specific, expert-level justification for why it is essential, elevating the discourse.

  5. 5

    The Shared Obsession

    Both subjects react enthusiastically to a universally loved item, showcasing their chemistry and strongly validating the item's status.

Themes

  • cinephile culture
  • friendship
  • art appreciation
  • fashion inspiration

Techniques

  • multi-camera setup
  • observational documentary style
  • b-roll cutaways to products

Trends

  • celebrity closet picks
  • curated recommendations

Post caption

馃尭 Sofia Coppola and Marc Jacobs鈥檚 Closet Picks! 馃尭 The longtime friends and collaborators praise THE BITTER TEARS OF PETRA VON KANT and KLUTE as two of the most fashionable films of all time, share in their terror of FUNNY GAMES, and recommend favorites to each other like FLOW and I KNEW HER WELL. 馃尭 Their new film MARC BY SOFIA is now playing in theaters c/o @a24. Now playing on the Criterion Channel: GREY GARDENS LOVES OF A BLONDE THE BITTER TEARS OF PETRA VON KANT PARIS IS BURNING I KNEW HER WELL THE APU TRILOGY BELLE DE JOUR RYUICHI SAKAMOTO | OPUS GREGG ARAKI'S TEEN APOCALYPSE TRILOGY FUNNY GAMES

Text overlays

  • title 路 beginning

    SOFIA COPPOLA & MARC JACOBS visit The Criterion Closet

  • contextual 路 middle

    Grey Gardens

  • contextual 路 middle

    Loves of a Blonde

  • contextual 路 middle

    All That Jazz

  • contextual 路 middle

    The Bitter Tears of Petra von Kant

  • contextual 路 middle

    Paris is Burning

Transcript

Hi. I'm Sofia Coppola. And I'm Rank Jacobs. And we're excited to be in the Criterion Closet. And we don't wanna be greedy, but, But But but Yeah. Better they gave us a big tote bad, so there's Yeah. Lots lots of room for plenty of good people. I know. Where do we start? I'll start with this one. Grey Gardens, always a favorite. Yes. Oh, Love's Little Blonde. Have you have you ever seen that? No. I've never seen it. It's a early, Milos Forman movie. Oh, really? Yeah. Maybe you need to take that and see it. Great. I'd love to see that one. That's great. I have to have all that jazz. And the bitter tears of Petra von Rank, you know how much I love this movie. I know. I think I The most incredible I don't know. I've never seen it all the way through. No. I need to Every frame is like a fashion image. It's just like it's so incredible. Paris is Burning. Oh, I love that movie. No good. Oh, I don't know. We've watched it a million times. I know. I want one. So a million and one will kill me again? I know. Because I thought cozy in me. Do you wanna take this one? Well, do you have one? Yeah. Yeah. I mean, yeah. Okay. We don't I'm sure.

Celebrities pick favorite closet movies | Viral Hooks