@pelotonstudios
Instagram · Talking Head Edit
@pelotonstudios Y’all ready to get strong with Wang? 👀💪 @katiewongspelledwang’s new 4 Day Split is here. Four days, four focused workouts, and plenty of opportunities to get stronger.
@pelotonstudios
Instagram · Talking Head Edit
@pelotonstudios Y’all ready to get strong with Wang? 👀💪 @katiewongspelledwang’s new 4 Day Split is here. Four days, four focused workouts, and plenty of opportunities to get stronger.
Performance
Video #41418 · Talking Head Edit
[01]
A fitness instructor announces her new official 4-day, 45-minute split training program for Peloton. She explains the program's goal is to build consistency and muscle, then provides a detailed day-by-day breakdown of the week-long schedule, showing B-roll of the corresponding exercises for each day. She highlights the program's flexibility, its design to combat decision fatigue, and its repeatability for maximum results, concluding with a motivational call to action.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
What's up, Peloton? It's your girl, Katie Wong, and do I have something exciting for you?
Visual hook · 35%
A full-body shot of an energetic fitness instructor in a professional studio, using open and welcoming hand gestures directly toward the camera.
[06]
Steal this for your own video
I just built a -day program specifically for , and here's exactly how it works.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to a specific community, followed by a personal introduction and a high-energy tease of an exciting announcement to create immediate intrigue.
Payoff
A final, high-energy, branded call to action that encapsulates the spirit of the offering and directly challenges the viewer to participate.
[08]
The structural pattern this video runs on
Framework
The Program Launch Blueprint
A direct-to-camera announcement that systematically unveils a new program or system, detailing its structure, benefits, and long-term value to solve a specific audience pain point.
The Product Unveiling
Clearly and concisely state the name and core concept of the new product, program, or system being launched.
The 'Why' Statement
Immediately follow the 'what' with the 'why,' explaining the primary benefits and goals the user can achieve with this offering.
The Tangible Walkthrough
Systematically break down the components or schedule of the offering in a step-by-step or day-by-day format, making the abstract concept concrete and easy to follow, often paired with visual demonstrations.
The Intrigue Feature
Introduce a unique or mysterious feature and playfully challenge the audience to engage with the product to discover its full meaning, creating a curiosity gap.
The Pain Point Solution
Identify a common struggle or point of friction for the target audience and explicitly frame the offering as the direct solution, building rapport and perceived value.
The Results Roadmap
Outline the intended long-term usage and the ultimate results the user can expect, establishing credibility and a clear path to success.
Y’all ready to get strong with Wang? 👀💪 @katiewongspelledwang’s new 4 Day Split is here. Four days, four focused workouts, and plenty of opportunities to get stronger.
informational · beginning
four
informational · beginning
4 Day
informational · beginning
45 Minute
informational · beginning
Full Body Split Program
informational · middle
Day 1 Chest & Triceps
informational · middle
Day 2 Legs & Core
informational · middle
Day 3 Rest Day
informational · middle
Day 4 Back & Biceps
informational · middle
Day 5 Legs & Shoulders
informational · middle
Day 6 & 7 Rest Days
What's up, Peloton? It's your girl, Katie Wong, and do I have something exciting for you? Things are about to get a whole lot stronger around here because I'm coming out with my official four day forty five minute full body split program. It's a week long program that I designed to help build consistency and, of course, build muscle. So let's break down the week. Day one, we'll hit chest and tricep, followed by legs and core. Day number three, you get a rest day, before we pick back up with back and bicep. We finish off the week nice and strong with legs and shoulders. Day six and seven, you get a rest day. I designed each class to be a flexible forty five minutes. What does that mean? You're just gonna have to take tier program to find out. So if you struggle with decision fatigue, don't worse. I got you because this split program is designed to be repeated for four to six weeks to achieve maximum results. So what do you say? Y'all ready to get strong with long?