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Trending short videosSatirical PR team crisis meeting
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@timothythatcherofficial

Instagram · Skit

@timothythatcherofficial It’s been a long week… @publicrelations.co Directed: @timothythatcherofficial • With: @blakewebber @notjameslynch @willeygoat @blakksmyth @timothythatcherofficial @coleklayman @naadlikenod @erikaolson_ @greg.schoepp @mheller99 @eddiedamstra • Written: @timothythatcherofficial @coleklayman @notjameslynch @blakksmyth @eddiedamstra @greg.schoepp @naadlikenod • Cam: @mheller99 @timothythatcherofficial • #callaway #goodgood #golf #office #cancelled

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Shots Text2:58

Performance

Views
406.9K
Likes
10.7K
Comments
143
Engagement
2.7%
Outlier
7.2×
Length · 4 Sept 2026
2:58

Video #41678 · Skit

Satirical PR team crisis meetingfrom @timothythatcherofficial

[01]

Overview

The creator performs a comedy sketch portraying the chaotic head of Callaway's PR team. He mistakenly congratulates his staff on the arrest of Keefe D, only to be informed of two real PR crises: a controversial ad where a woman is shoved and the brand cutting ties with the popular golf group "Good Good." The sketch follows the team's frantic and incompetent attempts to manage the fallout, revealing absurd details about the ad's creation and making dark jokes about the situation, culminating in the realization that their problems are just beginning.

[02]

Simple outline

  1. 1Present an initial crisis
  2. 2Reveal a compounding crisis
  3. 3Offer absurd justifications
  4. 4Introduce a final twist

[03]

Related videos

[04]

Classification

Format
Concepts
SkitTrendjackingMockumentary Sketch
Elements
In-Scene Media PlaybackJump CutPhysical Acting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

Callaway's PR team right now

Verbal hook · 45%

Good job on Keefe D, guys!

Visual hook · 20%

A chaotic office meeting with a large screen displaying two high-contrast, unrelated images: a mugshot of Keefe D and a famous photo of Tupac Shakur, immediately creating visual confusion and intrigue.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The narrative begins in media res with a high-energy, chaotic scene, referencing an unrelated event to create immediate disorientation and intrigue before the true conflict is revealed.

Payoff

The narrative concludes not with a resolution, but with the introduction of a new, impending crisis, delivering the final punchline and leaving the audience in a state of suspended tension.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Crisis Cascade

A comedic sketch that portrays a team's chaotic reaction to a self-inflicted problem, where the situation continuously escalates through a series of bad news reveals, absurd justifications, and a final, unresolved twist.

  1. 1

    The Decoy Crisis

    An initial statement is made about a resolved or irrelevant issue, setting a false sense of control before the real chaos begins.

  2. 2

    The Inciting Incident

    A character delivers the first piece of bad news, establishing the central conflict of the story.

  3. 3

    The Compounding Disaster

    Before the first problem can be processed, a second, related piece of bad news is revealed, immediately escalating the stakes.

  4. 4

    The Leadership Meltdown

    The figure in charge reacts with extreme panic, physically demonstrating the severity of the crisis and abandoning the team.

  5. 5

    The Comedic Interlude

    A brief, absurd, and unrelated interaction occurs between secondary characters, providing a momentary release of tension before the narrative pivots.

  6. 6

    The Post-Mortem Inquiry

    The team regroups to analyze the source of the failure, allowing for exposition and commentary on the incompetence that led to the crisis.

  7. 7

    The Absurd Justification

    A character defends the catastrophic decision by revealing that the alternative options were even worse, escalating the comedy through dark humor.

  8. 8

    The Flawed Rationalization

    The group attempts to find a 'silver lining' or downplay the severity of the crisis by making problematic or illogical comparisons.

  9. 9

    The Final Twist

    The video concludes by introducing a brand new, related problem from an external source, ending on a cliffhanger that implies the crisis is far from over.

Themes

  • Corporate incompetence
  • PR disasters
  • Workplace chaos
  • Topical humor

Techniques

  • Ensemble cast
  • Fast-paced editing
  • Newsjacking
  • Satire

Trends

  • Office humor skits

Post caption

It’s been a long week… @publicrelations.co Directed: @timothythatcherofficial • With: @blakewebber @notjameslynch @willeygoat @blakksmyth @timothythatcherofficial @coleklayman @naadlikenod @erikaolson_ @greg.schoepp @mheller99 @eddiedamstra • Written: @timothythatcherofficial @coleklayman @notjameslynch @blakksmyth @eddiedamstra @greg.schoepp @naadlikenod • Cam: @mheller99 @timothythatcherofficial • #callaway #goodgood #golf #office #cancelled

Text overlays

  • title · throughout

    Callaway's PR team right now

Transcript

Job on QPD, guys. You can fill us in on that better, right? Sir, Calloway just dropped the ad where they shove a woman. Okay. And they've just cut their ties with Good Good. Oh, god. Sounds pretty bad bad. Alright. That sucked. Why would I know about QPD? Move. I gotta call the PGA. I would have never done that to you. Oh. What's up? I'm Tier, and I run the PR team for Callaway. I'm really sorry about that, better. Okay. Sorry. They were spoofing obsession? Yeah. But it's completely inaccurate. Latina's hit back. Sometimes they hit first. Jesus. How did this even get approved? It just went through a room of 80 year old white guys at Callaway. So... Yeah. They didn't even know it was a sketch. They just told them to push that woman over. In our defense, this was genuinely the mildest version of the ad. In earlier renditions, he was actually wearing a Ray Rice jersey. Honestly, this is a good direction. He only pushed a white woman. Yeah. If you push a black woman no be a target ad. It's not nearly as bad as what John Daly does to every car crawl in Hole 15. Okay. What'd you get a do over? Oh, I'm bowlingin'. Fuck. So Good Good just sent us their newest thumbnail of their next challenge video.

Satirical PR team crisis meeting | Viral Hooks