@fdotinc
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@fdotinc blueprint is a 3mo program for deep tech founders you’ll receive $150k in funding upfront + up to 1 year of dedicated space for your company at our hardware facilities in san francisco if you’re working on something big, apply! #tech #engineering #startup #hardware #electronics
Performance
Video #41793 · Vlog
[01]
The creator tours the office of a tech startup called Ato, where the founders explain their product: an AI companion device for seniors. They demonstrate its features, including radio access, proactive AI conversation, and voice-based heart rate monitoring, and show how families can send reminders via an app. The video also covers the company's origin story, their in-house design and manufacturing process, and concludes with a call to action for other founders to apply to the Founders, Inc. program.
[02]
[03]
246.6K2.8×Product origin story for grandpa@fdotinc · Origin Story
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150.7K17.5×In-car review of productivity tool@harnidhk · Product Demo
530.1KExplaining AI tool with animations@opusjake · Opportunity Explainer
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487.3KComedic skit about AI sales tool@austinnasso · Skit
135.9K23.7×Founders explain problem, then product.@its.sammywu · Origin Story
4M647.5×AI app builder product demo@lovable.app · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
what is this thing?
Verbal hook · 15%
Is this thing?
Visual hook · 40%
A first-person POV shot where a unique, minimalist tech device is held up to the camera, immediately creating curiosity about the object.
[06]
Steal this for your own video
What is ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, simple question posed to the audience about the object of focus, creating immediate intrigue and framing the video as the answer.
Payoff
A direct call to action that reframes the entire story as an example of what's possible, inviting the viewer (often a peer) to join a program or take a similar path.
[08]
The structural pattern this video runs on
Framework
The Founder's Showcase
To build credibility and emotional investment in a product by revealing its story in layers: from its basic function to its advanced capabilities, its personal origin, and the rigorous process behind its creation, culminating in an aspirational call to action.
The Simple Analogy
The product is introduced and immediately explained using a familiar and easily understood analogy to ground the viewer before introducing complexity.
The 'Magic' Layer
A key feature is revealed that breaks the initial analogy, demonstrating the product's unique innovation and advanced intelligence.
The Unexpected Capability
A second, more advanced and seemingly impossible feature is revealed, supported by a credible comparison to an industry-standard product to establish technical prowess.
The Human-Centered Solution
The technology is framed as a solution to a deeply relatable human or emotional problem, connecting the technical features to a real-world benefit.
The Emotional Anchor
The creator reveals the personal, emotional story or motivation behind the project's inception, creating authenticity and a powerful 'why'.
The Proof of Work
The iterative journey of the product is shown through its various prototypes, demonstrating dedication, refinement, and the effort invested over time.
The Competency Showcase
The 'behind-the-scenes' process of creation and manufacturing is revealed, proving the team's capability to execute at scale and control quality.
The Story of Commitment
The founder shares a story of personal sacrifice or significant commitment made for the project, solidifying their dedication and raising the stakes.
blueprint is a 3mo program for deep tech founders you’ll receive $150k in funding upfront + up to 1 year of dedicated space for your company at our hardware facilities in san francisco if you’re working on something big, apply! #tech #engineering #startup #hardware #electronics
title · beginning
what is this thing?
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an ai
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for
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it functions
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radio.
informational · beginning
30,000
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channels.
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grandpa
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he'll
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with
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AI
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proactively
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&
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something
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variation
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the
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your
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this
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track
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BPM.
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accurate.
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send
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to
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reminders
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their
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medication
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medical
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it'll
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over
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don't
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Ato
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grandpa
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was
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everything
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versions
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from
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to this?
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So
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tone
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also
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difference
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like
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the film
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& the
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page
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see
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thought
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something
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as
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touch
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how
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it
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guys
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of
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yourselves?
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absolutely
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lot
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to
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team
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manufacturing
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doing
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electronics
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housings
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pace
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just
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fast.
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to
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We
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Argentina
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SF
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was
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of
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up
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even
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ended
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everyone
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1%
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24/7
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this
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Founders, Inc.
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so
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you should
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comment “blueprint” if you’re building a company
Is this thing? It's an AI companion device for seniors. It functions like a radio. It can connect to 30,000 channels. Yes. So my grandpa can still listen to his favorite radio channels. Like, he'll also be able to interact with it. AI will proactively interrupt the radio and ask you about something. Using the variation in the frequency of your voice, this device can track your BPM. It's pretty accurate. There are some papers you better close to an Apple Watch. That's impressive. You can send a message to your grandparent. Remind us about their medication, about their medical appointments. Rank it'll just pop up over here no they don't have to use their phone. We heard a lot of grandchildren engaging with the rank parents a bit more. Atul is my runpa. I mean, he he was my grandpa. He was initially rank experiment for him, so it means everything. How many versions did it take to go from, like, v one to this? Eight. So you can see tone difference and also cloth difference. I think I like this more. The film that we did and the the landing page, they were able to see a lot of our thought process. That is something I really appreciate as a consumer. When I touch a product that I can feel how people thought about it. No you guys build all of these yourselves? That's Absolutely. There's a lot of advantages to having the design team right next to the manufacturing team. We're doing packaging. We're doing the electronics. We're doing the housings. The pace of iteration is just so fast. We're shipping five, six hundred units a month. We moved from Argentina to SF last year. It was supposed to be for a couple of weeks, and then we ended up moving here. Even our wives ended up moving. Everyone is on the top 1%, and it's twenty four seven focusing on this. Founders Inc helped a lot, so you should apply.