@joinwabi
Instagram · Mini-Documentary
@joinwabi The story of our CEO. @ekuyda
Trending short videosFounder origin story documentary teaser
The edit1 shot · 12 text
Shots Text1:19
Performance
- Views
- 53.4K
- Likes
- 2.3K
- Comments
- 33
- Engagement
- 4.4%
- Length · 19 Jan 2026
- 1:19
Video #21740 · Mini-Documentary
Founder origin story documentary teaserfrom @joinwabi
[01]
Overview
The creator narrates the dramatic origin story of his CEO, Eugenia Kuyda, detailing how a tragic loss led her to create the controversial AI companion app Replika. He then pivots the narrative to reveal that she has left Replika to start a new venture empowering creators to build their own apps, positioning himself as the documentarian of this new journey and ending with a call to action for viewers to follow along.
[02]
Simple outline
- 1Introduce successful polarizing figure
- 2Reveal emotional origin story
- 3Show massive industry impact
- 4Pivot to new venture
- 5Invite audience to follow
[03]
Related videos
678.5K7×AI clone explains its creation@jasoncooperson · Tutorial / How To
1M56.5×AI woman reveals her creation@rourke.heath · Tutorial / How To
426.1K11.8×Explaining a custom robot build@fdotinc · What Is X?
2.2M124.5×AI avatar product demo tutorial@itsemilyhiggins · Product Demo
3.3M257.8×Creator reveals her AI clone@itsemilyhiggins · Product Demo
801.1K1.4×Conspiracy story pivots to app pitch@swaggylaggygolfdaddy · Explainer
469.7K14.9×Behind the scenes at tech startup@fdotinc · Behind The Scenes
1.5M6.7×Voiceover vlog demonstrating AI tool@marshallhaas · Case Study Breakdown
2M137×Use AI to create video content@itsemilyhiggins · Tutorial / How To
406.3K1.7×Illustrated explainer of AI company@nataliefratto · Breakdown
9.3M150×Skit about AI assistant going rogue@goodworkmb · Relatable Skit
351.3K46.2×Building a stranger's app idea@lovable.app · Product Demo[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
This is my CEO
Verbal hook · 50%
This is my CEO, and she's the most controversial founder you've never heard of.
Visual hook · 25%
A physical magnifying glass moves over a printed photograph of a woman on a dark blue grid background, creating immediate intrigue and a true-crime/investigative aesthetic.
[06]
Hook template
Steal this for your own video
This is , and they're the most you've never heard of.
- — This is my head chef, and she's the most controversial culinary dropout you've never heard of.
- — This is my financial advisor, and he's the most polarizing wealth manager you've never heard of.
- — This is my coach, and she's the most unconventional fitness trainer you've never heard of.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce a highly successful, polarizing figure with massive statistics to immediately establish authority and curiosity.
Payoff
Transition from storytelling to a direct call-to-action, inviting the viewer to follow the real-time documentation of this new venture.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Visionary's Second Act
Hook the viewer with a massive, controversial success, reveal the deeply emotional origin story behind it, and use that established credibility to pivot into a highly anticipated new project that the viewer is invited to follow.
- 1
The Credibility Flex
Establish the subject's massive scale of success to validate their importance to the viewer.
- 2
The Emotional Catalyst
Pivot abruptly to a deeply personal, often tragic backstory that humanizes the subject and explains their initial motivation.
- 3
The Groundbreaking Innovation
Detail how the emotional catalyst directly resulted in a massive, industry-disrupting success.
- 4
The Unexpected Pivot
Reveal that the subject walked away from their peak success, creating a narrative void and renewed curiosity.
- 5
The Insider Bridge
The narrator establishes a direct, exclusive connection to the subject, positioning themselves as the conduit for the next chapter.
- 6
The Grand Vision
Unveil the subject's new, broader mission that applies past lessons to a universally relatable problem.
Themes
Techniques
Trends
Post caption
The story of our CEO. @ekuyda
Text overlays
title · beginning
This is my CEO
informational · beginning
controversial founder
informational · beginning
By age 34
informational · beginning
40 million users
informational · beginning
AI girlfriends and boyfriends
contextual · middle
in 2015
informational · middle
lose her best friend Roman
contextual · middle
Replika 2017 ChatGPT 2022
narrative · middle
she called me
informational · end
artists designers everyone
call-to-action · end
follow along
contextual · end
[14 days until launch]
Transcript
This is my CEO, and she's the most controversial founder you've never heard of. By age 34, Eugenia Quida was running a startup with 40,000,000 users by making AI girlfriends and boyfriends. But the story doesn't begin there. You see, in 2015, Eugenia good lose her best friend, Roman, in a tragic car accident. And in grief, she went to the only thing she knew, old text message threads reliving their conversations. And that's when an idea hit her. What if she could just rebuild Roman as an AI? Yeah. We all know what you're thinking. Well, two years later, Replica was born. The very first consumer AI product. Five years before ChatGPT dropped. And quickly, it became the most controversial company on the entire Internet. But eventually, Eugenia would step away. And then out of everyone in the world, she called me. See, what Eugenia learned from Replika was that people want personal software, and that didn't just mean AI boyfriends or girlfriends. This tier, she wanted to build something for artists, for designers, for everyone to create their own apps. And that's why I'm tier, to document what happens when someone who's already changed AI once decides to do it again. So follow along, because this story is just getting started.