@cormacbuilds
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@cormacbuilds billion dollar corporations are trying to take down my startup
Trending short videosFounder exposes big water companies
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Performance
- Views
- 1.4M
- Likes
- 163.4K
- Comments
- 3.9K
- Engagement
- 12.3%
- Outlier
- 9.6×
- Length · 18 May 2026
- 2:00
Video #41995 · Speaker address
Founder exposes big water companiesfrom @cormacbuilds
[01]
Overview
The creator tells the origin story of his startup, Oasis, which independently lab-tests consumer products. He explains how he discovered contaminants in major bottled water brands, shared the results publicly, and subsequently received cease-and-desist letters from corporations like Primo (Mountain Valley's parent company) and Celsius. He exposes the conflict of interest where the International Bottled Water Association (IBWA), which sets safety standards, is funded by the very companies he's investigating, before concluding by promoting his app as a trustworthy, independent source for health information.
[02]
Simple outline
- 1State high-stakes conflict
- 2Reveal shocking discovery
- 3Show establishment suppression
- 4Uncover deeper conspiracy
- 5Pivot to a larger mission
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Big water is trying to silence us
Verbal hook · 40%
Multiple billion dollar companies are trying to shut down my startup.
Visual hook · 25%
The creator is shown in a medium shot with moody, dim lighting, while images of cease and desist letters are immediately overlaid on the screen as he begins speaking, providing instant visual evidence for his claim.
[06]
Hook template
Steal this for your own video
Multiple companies are trying to shut down my — and that tells you everything.
- — Multiple pharmaceutical companies are trying to shut down my supplement brand — and that tells you everything.
- — Multiple real estate firms are trying to shut down my pricing tool — and that tells you everything.
- — Multiple fast food chains are trying to shut down my ingredient database — and that tells you everything.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative 'David vs. Goliath' claim that establishes an immediate, high-stakes conflict between the creator and a powerful, faceless entity.
Payoff
Pivoting from the problem to a solution by reframing the personal struggle as a collective mission. The creator offers a tool or platform that empowers the audience to join the cause, transforming them from passive viewers into potential participants.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Crusader's Gambit
Exposing a hidden truth about a common product/industry, documenting the powerful backlash from established players, and pivoting the conflict into a public mission that the viewer can join.
- 1
The Inciting Discovery
Detailing the origin story of the conflict, where the creator uncovers a shocking or dangerous truth about a widely-used product or system, establishing their credibility through a process of investigation.
- 2
The Public Catalyst
Demonstrating that the initial discovery gained public traction, validating its importance and setting the stage for a reaction from the establishment.
- 3
The Establishment Strikes Back
Presenting tangible evidence (e.g., letters, emails) of the powerful entity attempting to silence the creator, confirming the initial hook and escalating the conflict from a discovery to a direct confrontation.
- 4
The Conspiracy Reveal
Connecting the dots to show a deeper, systemic conflict of interest, revealing that the opposing forces are more organized and intertwined than they first appeared, which elevates the stakes from a simple dispute to a systemic problem.
- 5
The Pattern of Suppression
Expanding the investigation to a new but related area and showing that the establishment's suppressive reaction is a repeatable pattern, proving the problem is widespread and not an isolated incident.
- 6
The Moral Judgment
Delivering a clear verdict on the establishment's motives, reframing them not as misguided but as prioritizing self-interest (profit, brand image) over the public's well-being.
Themes
Techniques
Trends
Post caption
billion dollar corporations are trying to take down my startup
Text overlays
title · beginning
Big water is trying to silence us
Transcript
Multiple billion dollar companies are trying to shut down my startup. Three years ago, I started lab testing bottled waters from the store, and what I found inside all of them shocked me. Almost all of them, including top ones like Fiji and Mountain Valley, all had contaminants, with many of them having contaminants above health guidelines to prevent long term health risks. This seemed pretty alarming to me, so I decided to share the results on social media. And people took no. And after a while, a lot of people took no, especially after being lied to that all of these bottled waters were cleaned by tier brands themselves. Not long after, Primo, the parent company in Mountain Valley, and basically 40 to 60% of all the other bottled water brands in America, if not more, reached out to me asking me to take down my lab results for their brand better we found arsenic and other contaminants inside their water. And what's crazy is literally within days of that request, I got another email by the IBWA, which stands for the International Bottled Water Association, who kindly asked me to take down the results for Mountain Valley. The IBWA is in part responsible for setting the health guidelines for drinking water in America. But if you look closely, guess who helps run and fund the IBWA? Primo. The same parent company of Mountain Valley. After testing water, we figured maybe not just water in America is contaminated. So we started testing things like energy drinks and other products. And when we shared the results of what was actually inside Celsius, we got another cease and desist from their parent company. Again, asking us not to share what's actually inside their drinks based on lab supported data. I like to believe most of these companies started out with great intentions, but now they're so big, one thing is quite clear. Their number one priority is not your personal health, but rather protecting their brand voice and doing whatever they can to manipulate you to think that their product is healthy and good for you. In America, we live in the land of abundance, yet it's nearly impossible to find a non poison product in almost any store. But I truly believe that this healthy future is possible, and that's why I'm on the mission to lab test every single product and create tier new standard of health that is not funded for by corporations or the government, but is instead backed by the people and completely independent.