Viral Hooks
Trending short videosWoman in kitchen during renovation.
B

@brookeashleywalker

Instagram · Carousel

@brookeashleywalker updates from home fresh flowers every week creating my daughters childhood bedroom feels like pure joy fresh paint after choosing the wrong colour initially, it’s perfect !!!! we went for @farrowandball new white lampshades for the snug I’ve waited so long to see these lights on the walls + kitchen progress !!!! choosing our marble quiet evenings spent here to escape the renovation stress more deliveries !!! flowers from friends my favourite room in the house laundry day

View original on Instagram

Performance

Views
78.5K
Likes
5.2K
Comments
147
Engagement
6.9%
Outlier
2.8×

Video #42137 · Carousel

Woman in kitchen during renovation.from @brookeashleywalker

[01]

Overview

This photo is the first in a carousel post documenting a home renovation. A woman stands in her pajamas, holding a drink, in the middle of her partially-completed kitchen, sharing a personal and candid update on the project's progress.

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationLifestyle CarouselBehind The Scenes

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

updates from home

Visual hook · 70%

A woman poses casually in an unfinished kitchen, creating a behind-the-scenes look at a home renovation in progress. The contrast between the person's relaxed state and the construction environment generates curiosity about the project.

[06]

Hook template

Steal this for your own video

Pose casually [in/with/next to] your [unfinished or in-progress subject] — no cleanup, no staging — to signal a raw, behind-the-scenes [topic] update is coming.

  • — Stand in your half-painted nursery in pajamas holding your morning coffee, surrounded by open paint cans and plastic sheeting, before a single word of your baby prep series appears.
  • — Sit cross-legged on the floor of your gutted bathroom in sweats, grout samples scattered around you, as the first frame of your tile selection carousel.
  • — Lean against an unassembled flat-pack wardrobe still in cardboard boxes, arms crossed and smiling, as the opening shot of your small bedroom makeover series.

Themes

  • Home making
  • Personal journey
  • Transformation
  • Behind the scenes

Techniques

  • Natural lighting
  • Environmental portrait

Trends

  • Renovation diary
  • Photo dump

Post caption

updates from home fresh flowers every week creating my daughters childhood bedroom feels like pure joy fresh paint after choosing the wrong colour initially, it’s perfect !!!! we went for @farrowandball new white lampshades for the snug I’ve waited so long to see these lights on the walls + kitchen progress !!!! choosing our marble quiet evenings spent here to escape the renovation stress more deliveries !!! flowers from friends my favourite room in the house laundry day

Woman in kitchen during renovation. | Viral Hooks