Viral Hooks
Trending short videosColleagues unbox Percy Pig toys
O

@official_percypig

Instagram · Quick Hit

@official_percypig There’s a new blind box on the block, there’s 7 Percy Pig hanging mini figures to collect including a secret 🐷🤫 Available online NOW! Which one do you want to open?

View original on Instagram

The edit1 shot · 0 text
Shots1:09

Performance

Views
320.7K
Likes
6.6K
Comments
225
Engagement
2.1%
Outlier
13.6×
Length · 16 Sept 2026
1:09

Video #42434 · Quick Hit

Colleagues unbox Percy Pig toysfrom @official_percypig

[01]

Overview

The video is a montage showing multiple groups of office workers opening 'Percy Pig' blind boxes. Each person expresses which collectible figurine they hope to get, with a particular focus on finding the rare 'secret' one. The video cuts between their excited unboxing process and their genuine reactions of joy or mild disappointment, culminating in one woman ecstatically revealing she found the secret glittery pig.

[02]

Simple outline

  1. 1State desired outcome
  2. 2Showcase multiple attempts
  3. 3Build to final attempt
  4. 4Reveal ultimate prize

[03]

Related videos

[04]

Classification

Format
Concepts
UnboxingSurprise Reveal
Elements
Montage EditingMood Music

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

Right. Which one do you want?

Visual hook · 45%

A close-up shot of a woman with glasses holding a pink and white striped paper package, her eyes closed in anticipation before opening it. This creates immediate curiosity about the object and her reaction.

[06]

Hook template

Steal this for your own video

Close-up of a [person type] holding a sealed [mystery item], eyes closed in anticipation, then opening it to reveal whether they got the [rare version].

  • — Close-up of a gamer holding a sealed trading card pack, eyes closed in anticipation, then opening it to reveal whether they got the ultra-rare card.
  • — Close-up of a beauty creator holding a sealed makeup advent box, eyes closed in anticipation, then opening it to reveal whether they got the limited-edition product.
  • — Close-up of a chef holding a covered mystery ingredient box, eyes closed in anticipation, then opening it to reveal whether they got the premium ingredient.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An individual expresses a strong desire for a specific outcome from a chance-based activity, immediately establishing the stakes and the central goal of the video.

Payoff

The Grand Prize Reveal. The final attempt results in the acquisition of the rarest and most desired item, delivering a massive emotional release and a satisfying conclusion to the collective hunt.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Collective Treasure Hunt

A group of individuals attempts to acquire a specific or rare item from a set of variable-outcome products (e.g., blind boxes, mystery packs). The narrative follows their collective journey of desire, multiple attempts, and the ultimate success of a key participant, creating a shared emotional experience.

  1. 1

    The Rules of the Game

    The initial participants establish the possible outcomes, defining what is desirable (the 'rare' item) and what is undesirable, setting the stakes for all subsequent attempts.

  2. 2

    The Community Gauntlet

    A rapid montage of different individuals attempting the same challenge. This broadens the scope from a personal quest to a shared experience and showcases a variety of outcomes, building suspense and normalizing failure.

  3. 3

    The Mid-Point Victory

    One participant achieves their stated, non-ultimate goal, providing a moment of satisfaction and proof that success is possible, which re-engages the viewer for the final push.

  4. 4

    The Final Gambit

    The narrative returns to a key individual who frames their attempt as the last and most important one, creating a climactic moment of heightened stakes.

Themes

  • Surprise
  • Excitement
  • Community
  • Collecting

Techniques

  • Montage editing
  • Candid filming

Trends

  • Unboxing
  • Blind box reveal

Post caption

There’s a new blind box on the block, there’s 7 Percy Pig hanging mini figures to collect including a secret 🐷🤫 Available online NOW! Which one do you want to open?

Transcript

Right. Which one do you want? Patisserie, Percy. The vibes. Obviously, I need the c Chrome. The only one I don't want is Pazelle or Percy. I'm not a sporty girl. I'm excited. I got party, Percy. I'm going on my holidays. Oh, open. I want passport, Percy. You would really buy passport Worse. I would really like patisserie Percy. Oh, I think I might have my one. I got it. Oh, I got what did you get? One last shot. Fingers crossed. We need Secret.

Colleagues unbox Percy Pig toys | Viral Hooks