@official_percypig
Instagram · Quick Hit
@official_percypig There’s a new blind box on the block, there’s 7 Percy Pig hanging mini figures to collect including a secret 🐷🤫 Available online NOW! Which one do you want to open?
@official_percypig
Instagram · Quick Hit
@official_percypig There’s a new blind box on the block, there’s 7 Percy Pig hanging mini figures to collect including a secret 🐷🤫 Available online NOW! Which one do you want to open?
Performance
Video #42434 · Quick Hit
[01]
The video is a montage showing multiple groups of office workers opening 'Percy Pig' blind boxes. Each person expresses which collectible figurine they hope to get, with a particular focus on finding the rare 'secret' one. The video cuts between their excited unboxing process and their genuine reactions of joy or mild disappointment, culminating in one woman ecstatically revealing she found the secret glittery pig.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 55%
Right. Which one do you want?
Visual hook · 45%
A close-up shot of a woman with glasses holding a pink and white striped paper package, her eyes closed in anticipation before opening it. This creates immediate curiosity about the object and her reaction.
[06]
Steal this for your own video
Close-up of a holding a sealed , eyes closed in anticipation, then opening it to reveal whether they got the .
[07]
The promise the opener makes, and how the video pays it back
Hook
An individual expresses a strong desire for a specific outcome from a chance-based activity, immediately establishing the stakes and the central goal of the video.
Payoff
The Grand Prize Reveal. The final attempt results in the acquisition of the rarest and most desired item, delivering a massive emotional release and a satisfying conclusion to the collective hunt.
[08]
The structural pattern this video runs on
Framework
The Collective Treasure Hunt
A group of individuals attempts to acquire a specific or rare item from a set of variable-outcome products (e.g., blind boxes, mystery packs). The narrative follows their collective journey of desire, multiple attempts, and the ultimate success of a key participant, creating a shared emotional experience.
The Rules of the Game
The initial participants establish the possible outcomes, defining what is desirable (the 'rare' item) and what is undesirable, setting the stakes for all subsequent attempts.
The Community Gauntlet
A rapid montage of different individuals attempting the same challenge. This broadens the scope from a personal quest to a shared experience and showcases a variety of outcomes, building suspense and normalizing failure.
The Mid-Point Victory
One participant achieves their stated, non-ultimate goal, providing a moment of satisfaction and proof that success is possible, which re-engages the viewer for the final push.
The Final Gambit
The narrative returns to a key individual who frames their attempt as the last and most important one, creating a climactic moment of heightened stakes.
There’s a new blind box on the block, there’s 7 Percy Pig hanging mini figures to collect including a secret 🐷🤫 Available online NOW! Which one do you want to open?
Right. Which one do you want? Patisserie, Percy. The vibes. Obviously, I need the c Chrome. The only one I don't want is Pazelle or Percy. I'm not a sporty girl. I'm excited. I got party, Percy. I'm going on my holidays. Oh, open. I want passport, Percy. You would really buy passport Worse. I would really like patisserie Percy. Oh, I think I might have my one. I got it. Oh, I got what did you get? One last shot. Fingers crossed. We need Secret.