@official_percypig
Instagram 路 10 Shot
@official_percypig 2025 has been a year of adventure, and I'm thrilled to have my best pal here for the next one! It's somewhere I've been dreaming about, and we've finally packed our bags! Get ready to stock up on your favourite Percy and Colin sweets! 馃惙馃悰 Any guesses where we might be heading? 馃
Performance
Video #5611 路 10 Shot
[01]
The creator uses two brand mascots, Percy Pig and Colin the Caterpillar, to announce a brand expansion into Australia. The video shows the characters packing a suitcase and their passports, followed by a montage of them visiting famous Australian landmarks, before ending with a title card revealing that M&S Food is coming to Australia in 2025.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook 路 55%
Percy & Colin are off on another adventure...
Verbal hook 路 5%
Give me a chance.
Visual hook 路 40%
Two large, colorful brand mascots (a pink pig and a green caterpillar) are sitting at a table, one of them opening a pink suitcase.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce familiar characters or subjects embarking on an undefined 'adventure,' creating immediate curiosity with a text overlay.
Payoff
A clear, text-based title card that explicitly states the purpose of the journey, revealing the brand, location, and date of the event or launch, providing a concrete resolution to the narrative.
[08]
The structural pattern this video runs on
Framework
The Destination Reveal
To announce a new launch or event in a specific location by framing it as a fun, mysterious journey for brand mascots or characters, building anticipation through clues before a final, direct reveal.
The Preparation Proof
Characters are shown performing actions that confirm a journey is happening (e.g., packing, showing travel documents), solidifying the premise without revealing the destination.
The Major Clue
Introduce a single, strong visual cue that heavily hints at the destination (e.g., a flag, a symbolic animal), allowing the audience to start guessing.
The Confirmation Montage
Use a rapid sequence of visuals placing the characters in various iconic spots within the destination, confirming the viewer's guess and building excitement through wish-fulfillment.
The Fourth-Wall Break
A real person breaks the narrative frame to interact directly with the characters, grounding the fantasy in reality and creating a sense of urgency and direct address to the audience.
2025 has been a year of adventure, and I'm thrilled to have my best pal here for the next one! It's somewhere I've been dreaming about, and we've finally packed our bags! Get ready to stock up on your favourite Percy and Colin sweets! 馃惙馃悰 Any guesses where we might be heading? 馃
title 路 beginning
Percy & Colin are off on another adventure...
contextual 路 middle
PASSPORT
contextual 路 middle
BONDI BEACH SYDNEY, NSW
contextual 路 middle
MCG MELBOURNE, VIC
contextual 路 middle
GREAT BARRIER REEF CAIRNS, QLD
contextual 路 middle
SYDNEY HARBOUR SYDNEY, NSW
informational 路 middle
Hey Percy mate!
informational 路 middle
What are you waiting for?
informational 路 middle
Australia awaits!
branding 路 end
WE'RE COMING AUSTRALIA 19/11/2025 M&S -FOOD-
Give me a chance. I'll do my best to kick ass, scream and dance. But when sunset comes, I'll turn around. Take me back Hey, Thursday, mate. What are you waiting for? Australia awaits.