@brysondechambeau
Instagram · Talking Head Edit
@brysondechambeau Who’s going to win the $100,000? 👀
@brysondechambeau
Instagram · Talking Head Edit
@brysondechambeau Who’s going to win the $100,000? 👀
Performance
Video #43106 · Talking Head Edit
[01]
The creator, Bryson DeChambeau, introduces his "Backyard Games," a 10-day golf competition where 10 creators compete in an elimination tournament for a chance to play him for a $100,000 prize. He explains the tournament structure, announces that if he wins the final match, he will give the money to one of his followers, and then begins introducing the first three contestants through short, individual interview clips.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 40%
Welcome to backyard games, where over the next ten days, these 10 golfers will be competing in my backyard for the chance to play me for this $100,000.
Visual hook · 60%
A wide shot of a group of golfers on a pristine putting green in front of a modern mansion, with a clear box prominently displaying $100,000 in cash in the foreground.
[06]
Steal this for your own video
Wide shot: line up in , with prominently displayed in the foreground.
[07]
The promise the opener makes, and how the video pays it back
Hook
Visually establish the grand prize and the group of competitors to immediately communicate high stakes and a competitive premise.
Payoff
The video ends after introducing the first few competitors, creating an open loop that encourages viewers to return for the next installment to meet the rest of the cast and see the competition begin.
[08]
The structural pattern this video runs on
Framework
The Gauntlet Introduction
To introduce a multi-episode competition by clearly defining the stakes, the rules, the ultimate challenge, and the key players, while simultaneously creating a direct incentive for audience growth and engagement.
The Rules of Engagement
Clearly and concisely explain the format of the competition, focusing on the elimination process to build suspense and establish the journey.
The Final Boss Reveal
Position the host not just as a guide, but as the ultimate antagonist or final challenge the winner must face, elevating the stakes.
The Audience Stake CTA
Create a direct incentive for viewers to follow and engage by tying a personal reward for them to a specific outcome of the competition.
The Character Roll Call
Introduce the individual competitors through brief, personality-driven clips to give the audience characters to root for and build emotional investment.
Who’s going to win the $100,000? 👀
branding · throughout
SPONSORED BY EA
contextual · beginning
$100,000
informational · middle
3 HOLE MATCH
informational · middle
$100,000
call-to-action · middle
Follow
contextual · middle
GRANT PLAYER 1/10
contextual · middle
BRAD PLAYER 2/10
contextual · end
CHANCE PLAYER 3/10
Welcome to backyard games, where over the next ten days, these 10 golfers will be competing in my backyard for the chance to play me for this $100,000. These players will be playing one hole matches from a ton of crazy holes all over my backyard until there's only one player standing. The last player standing will play me in a three hole match for tier $100,000. And if I win, I'll be giving it all away to one of my followers, so make sure to follow. Now better meet the contestants. I'm Grant Horvat. I'm a YouTube golfer, and I'm here to win the backyard games. Yeah. I'm scared of Bryson. I'm very scared. If I make it on, Bryson is the guy that really worries me. I have a tendency to win a lot of these, content events. If I was able to make it to the final day against Bryson, it'd be tough because he's played these holes a lot more than I have. But, no know, I think I could take him down if I get there. Did I think it was gonna be at Bryson's backyard games? No. I figured out about forty eight hours ago that I was gonna be here. You've got what is it? Four?