@refybeauty
TikTok · Quick Hit
@refybeauty Pre-order is officially live! The Shimmer Duo Sets have arrived 🤍 Gaia: A cool, green-gold shimmer. Solstice: A warm, bronzed glow. Pre-order at the link in bio.
@refybeauty
TikTok · Quick Hit
@refybeauty Pre-order is officially live! The Shimmer Duo Sets have arrived 🤍 Gaia: A cool, green-gold shimmer. Solstice: A warm, bronzed glow. Pre-order at the link in bio.
Performance
Video #43128 · Quick Hit
[01]
The video showcases a new shimmery cosmetic product through a montage of visually appealing clips. It begins with macro shots of the product's texture, followed by close-ups of diverse models wearing the product on their cheeks, eyes, and lips to demonstrate its dewy, glowing effect on different skin tones. The video concludes with a shot of two models together, reinforcing the product's universal appeal.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
An extreme close-up, macro shot of a swirling, viscous, shimmery gold liquid, highlighting its texture and color.
[06]
Steal this for your own video
Open on an extreme macro shot of swirling in frame, so its fills the screen before revealing .
[07]
The promise the opener makes, and how the video pays it back
Hook
A macro, textural shot of the core subject, divorced from context, to create sensory intrigue and visual satisfaction.
Payoff
A final, composed shot featuring multiple individuals together, symbolizing inclusivity, harmony, and the product's universal appeal.
[08]
The structural pattern this video runs on
Framework
The Sensory Collage
To build desire for a product or concept by creating an aspirational mood through a rhythmic montage of abstract texture and its real-world application on diverse subjects.
The Human Canvas Montage
A rapid-fire sequence of close-ups showing the product's effect on various individuals and features, establishing the desired result quickly and dynamically.
The Second Element
A new macro, textural shot introducing a second variation of the product, creating a sense of a collection and resetting the sensory intrigue.
The Contemplative Gaze
A series of slower, more artistic shots of individuals experiencing the product's effect, shifting the mood from energetic to serene and aspirational.
Pre-order is officially live! The Shimmer Duo Sets have arrived 🤍 Gaia: A cool, green-gold shimmer. Solstice: A warm, bronzed glow. Pre-order at the link in bio.