@golfdigest
Instagram · Interview Q&A
@golfdigest What are some of the strangest things that might happen at the Presidents Cup? 🤔 We headed to the @cocacola Fan Zone to find out. Watch the full video at the link in our bio.
@golfdigest
Instagram · Interview Q&A
@golfdigest What are some of the strangest things that might happen at the Presidents Cup? 🤔 We headed to the @cocacola Fan Zone to find out. Watch the full video at the link in our bio.
Performance
Video #43323 · Interview Q&A
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A host introduces herself from the Coca-Cola fan zone at the Presidents Cup golf tournament, then interviews a fan to get his 'hot take' prediction for the event's outcome, and concludes with a call-to-action to watch the full video on Golf Digest's website.
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What stops the scroll in the first 3 seconds
Verbal hook · 95%
Hey, everybody. Holly Ledbetter here at Medina Country Club in the Coca Cola rank zone, getting fans' best takes on the President's Cup.
Visual hook · 5%
Medium close-up of an energetic host with a microphone speaking directly to the camera in a brightly colored, branded environment.
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Steal this for your own video
Hey, everybody— here at , getting 's best takes on what's happening.
[07]
The promise the opener makes, and how the video pays it back
Hook
The host directly addresses the audience, establishing their identity, the setting, and the core question or premise of the content series.
Payoff
The payoff is the explicit instruction on how to access the full experience, converting viewer interest into a specific action (a click or visit).
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The structural pattern this video runs on
Framework
The Content Teaser Funnel
To showcase a compelling sample of a larger piece of content in order to drive traffic to that full-length version. It works by establishing a premise, providing a single, high-impact proof point, and then creating a clear call to action.
The On-Location Premise
The presenter introduces the context, location, and the specific goal of the video (e.g., 'We're here at [Event] asking people [Question]'). This grounds the viewer and sets expectations.
The Intriguing Sample
The video cuts to a single, carefully selected clip that exemplifies the promise of the premise. This clip is chosen to be interesting, slightly controversial, or highly engaging to prove the value of the full content.
The Funnel CTA
The presenter or a graphic provides a clear, direct call to action, telling the viewer exactly where to go to see more of the content they were just given a taste of.
What are some of the strangest things that might happen at the Presidents Cup? 🤔 We headed to the @cocacola Fan Zone to find out. Watch the full video at the link in our bio.
contextual · beginning
PRESIDENTS CUP MEDINAH
branding · end
PRESENTED BY Coca-Cola
call-to-action · end
WATCH THE FULL VIDEO NOW ON GolfDigest
Hey, everybody. Holly Ledbetter here at Medina Country Club in the Coca Cola rank zone, getting fans' best takes on the President's Cup. I mean, it's hard to bet against Yes, but I I will say if there's gonna be a year they lose, it'll be this year. So my hot take is that if The USA starts off slow, place your bet for team international. Make sure to watch the full video at golfdigest.com.