Viral Hooks
Trending short videosStreet interview trivia for Coke
G

@golfdigest

Instagram · Interview Q&A

@golfdigest How well do fans at Medinah know the Presidents Cup? 👀 We teamed up with @cocacola to find out. Watch the full video at the link in our bio.

View original on Instagram

The edit1 shot · 2 text
Shots Text1:13

Performance

Views
477.2K
Likes
262
Comments
4
Engagement
0.1%
Outlier
174.7×
Length · 25 Sept 2026
1:13

Video #43422 · Interview Q&A

Street interview trivia for Cokefrom @golfdigest

[01]

Overview

A host introduces the premise of quizzing golf fans at Medinah Country Club on Presidents Cup trivia in exchange for a Coca-Cola. She then asks three different trivia questions to various groups of fans, showing a montage of their correct and incorrect answers. The video concludes with a successful answer from one fan who shares a personal anecdote, followed by a branded end card from Coca-Cola and a call-to-action to watch the full video on Golf Digest.

[02]

Simple outline

  1. 1Establish the public challenge
  2. 2Present an easy test
  3. 3Introduce a trick question
  4. 4Climax with an expert reveal

[03]

Related videos

[04]

Classification

Concepts
Question MontageStreet Interview
Elements
Jump CutB-Roll CutawayPromotional End Card

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 95%

Hey everybody, Holly Ledbetter here at Medina Country Club quizzing fans with some Presidents Cup trivia...

Visual hook · 5%

A medium shot of the host speaking directly to the camera on a golf course, wearing a unique and eye-catching crushed Coca-Cola can purse.

[06]

Hook template

Steal this for your own video

Hey everybody, I’m at [event or gathering] quizzing [attendee group] on [trivia topic]—let’s see what they know.

  • — Hey everybody, I’m at a food festival quizzing visitors on cooking trivia—let’s see what they know.
  • — Hey everybody, I’m at a car show quizzing attendees on automotive trivia—let’s see what they know.
  • — Hey everybody, I’m at a book fair quizzing readers on literary trivia—let’s see what they know.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The host clearly states the premise: a public quiz on a niche topic for a simple, universal reward, immediately framing the video as a fun, low-stakes game.

Payoff

The video concludes with a branded call-to-action, reinforcing the sponsor's connection to the authentic fan experience just witnessed.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert in the Crowd

To test the knowledge of a passionate community on their subject of interest in a public setting, creating a relatable 'game show' format that escalates in difficulty to eventually uncover a true expert with a personal connection.

  1. 1

    The Premise & Promise

    The host introduces the location, the challenge (niche trivia), and the incentive (a desirable product), establishing the rules of the game for the audience.

  2. 2

    The Warm-Up Round

    A relatively easy question is posed to multiple subjects, showcasing a mix of struggle and success. This builds audience confidence and establishes the rapid-fire, multi-subject format.

  3. 3

    The Twist Round

    A trick question is introduced, designed to mislead the subjects and the audience. This elevates the challenge from simple recall to critical thinking and provides an 'aha' moment when the answer is revealed.

  4. 4

    The Deep-Cut Round

    A difficult, historical question is asked to filter for true expertise, highlighting the general difficulty of the topic and setting the stage for a climax.

  5. 5

    The Expert's Payoff

    One subject correctly answers the most difficult question and provides a compelling personal anecdote that validates their expertise and provides a satisfying narrative climax.

Themes

  • Fan knowledge
  • Sports trivia
  • Brand activation

Techniques

  • Man-on-the-street interviews
  • Product integration

Post caption

How well do fans at Medinah know the Presidents Cup? 👀 We teamed up with @cocacola to find out. Watch the full video at the link in our bio.

Text overlays

  • branding · end

    PRESENTED BY Coca-Cola

  • call-to-action · end

    WATCH THE FULL VIDEO NOW ON GolfDigest

Transcript

Everybody. Holly Ledbetter here at Medina Country Club quizzing fans with some Presidents Cup trivia in exchange for an ice cold coke because fan work is thirsty work. Let's put tier to the test. Name the two team captains. Keegan Bradley. Or no. No. No. Brent Snedeker. Better Snedeker and Jeff Ogilvy. Yeah. Jeff Ogilvy and Rank Snedeker. Ogilvy. Nice. And, Snedeker. Brand Snedica and Jeff Ogle. Which European countries are represented on the international team? Australia. We got one out there. Oh, South Korea. European countries. European. No. None? Yeah. Okay. Quick question. Good job. Japan. None. Zero. Zero. You got it. When was the first and only time the internationals won the President's Cup? The 2013 or 02/2003 or something like that. That was a long time ago. When did they start? '91? '98. Yeah. Last time I was at the president's cup, in fact, at Royal Melbourne. I was there. I was 16 years old. My gosh. Okay. So you're gonna try to get it back again this year? Get it back again this year. Okay. Awesome. Thank you so much. Thank you.

Street interview trivia for Coke | Viral Hooks