@golfdigest
Instagram · Interview Q&A
@golfdigest How well do fans at Medinah know the Presidents Cup? 👀 We teamed up with @cocacola to find out. Watch the full video at the link in our bio.
@golfdigest
Instagram · Interview Q&A
@golfdigest How well do fans at Medinah know the Presidents Cup? 👀 We teamed up with @cocacola to find out. Watch the full video at the link in our bio.
Performance
Video #43422 · Interview Q&A
[01]
A host introduces the premise of quizzing golf fans at Medinah Country Club on Presidents Cup trivia in exchange for a Coca-Cola. She then asks three different trivia questions to various groups of fans, showing a montage of their correct and incorrect answers. The video concludes with a successful answer from one fan who shares a personal anecdote, followed by a branded end card from Coca-Cola and a call-to-action to watch the full video on Golf Digest.
[02]
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What stops the scroll in the first 3 seconds
Verbal hook · 95%
Hey everybody, Holly Ledbetter here at Medina Country Club quizzing fans with some Presidents Cup trivia...
Visual hook · 5%
A medium shot of the host speaking directly to the camera on a golf course, wearing a unique and eye-catching crushed Coca-Cola can purse.
[06]
Steal this for your own video
Hey everybody, I’m at quizzing on —let’s see what they know.
[07]
The promise the opener makes, and how the video pays it back
Hook
The host clearly states the premise: a public quiz on a niche topic for a simple, universal reward, immediately framing the video as a fun, low-stakes game.
Payoff
The video concludes with a branded call-to-action, reinforcing the sponsor's connection to the authentic fan experience just witnessed.
[08]
The structural pattern this video runs on
Framework
The Expert in the Crowd
To test the knowledge of a passionate community on their subject of interest in a public setting, creating a relatable 'game show' format that escalates in difficulty to eventually uncover a true expert with a personal connection.
The Premise & Promise
The host introduces the location, the challenge (niche trivia), and the incentive (a desirable product), establishing the rules of the game for the audience.
The Warm-Up Round
A relatively easy question is posed to multiple subjects, showcasing a mix of struggle and success. This builds audience confidence and establishes the rapid-fire, multi-subject format.
The Twist Round
A trick question is introduced, designed to mislead the subjects and the audience. This elevates the challenge from simple recall to critical thinking and provides an 'aha' moment when the answer is revealed.
The Deep-Cut Round
A difficult, historical question is asked to filter for true expertise, highlighting the general difficulty of the topic and setting the stage for a climax.
The Expert's Payoff
One subject correctly answers the most difficult question and provides a compelling personal anecdote that validates their expertise and provides a satisfying narrative climax.
How well do fans at Medinah know the Presidents Cup? 👀 We teamed up with @cocacola to find out. Watch the full video at the link in our bio.
branding · end
PRESENTED BY Coca-Cola
call-to-action · end
WATCH THE FULL VIDEO NOW ON GolfDigest
Everybody. Holly Ledbetter here at Medina Country Club quizzing fans with some Presidents Cup trivia in exchange for an ice cold coke because fan work is thirsty work. Let's put tier to the test. Name the two team captains. Keegan Bradley. Or no. No. No. Brent Snedeker. Better Snedeker and Jeff Ogilvy. Yeah. Jeff Ogilvy and Rank Snedeker. Ogilvy. Nice. And, Snedeker. Brand Snedica and Jeff Ogle. Which European countries are represented on the international team? Australia. We got one out there. Oh, South Korea. European countries. European. No. None? Yeah. Okay. Quick question. Good job. Japan. None. Zero. Zero. You got it. When was the first and only time the internationals won the President's Cup? The 2013 or 02/2003 or something like that. That was a long time ago. When did they start? '91? '98. Yeah. Last time I was at the president's cup, in fact, at Royal Melbourne. I was there. I was 16 years old. My gosh. Okay. So you're gonna try to get it back again this year? Get it back again this year. Okay. Awesome. Thank you so much. Thank you.