@1stvows
Instagram · Vlog
@1stvows The soup might cost $34…
@1stvows
Instagram · Vlog
@1stvows The soup might cost $34…
Performance
Video #43405 · Vlog
[01]
The creator narrates a personal story about a trip to an expensive grocery store to buy soup while sick. He recounts mistakenly ringing up the soup for $34, his initial resignation to the price, and the cashier's correction to $10.99, before concluding with a philosophical reflection on how modern anxieties have made such absurdities feel plausible.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
the soup shouldn't cost $34
Verbal hook · 50%
The soup shouldn't cost $34
Visual hook
A cinematic, moody shot of a street lined with palm trees at dusk, featuring a deep blue and soft pink color palette that establishes a contemplative tone.
[06]
Steal this for your own video
the shouldn't cost
[07]
The promise the opener makes, and how the video pays it back
Hook
An outrageous but mundane claim that creates immediate curiosity and a sense of injustice or confusion (e.g., 'The soup shouldn't cost $34').
Payoff
The narrative concludes by explicitly connecting the initial absurd problem to the larger anxiety, presenting it as a symptom or metaphor for living in a state of constant disbelief. The initial outrageous claim is re-stated, but now with a new, profound meaning.
[08]
The structural pattern this video runs on
Framework
The Mundane Metaphor
This framework uses a small, relatable, and slightly absurd everyday problem as a gateway to explore a much larger, more profound existential or societal anxiety. The simple resolution of the small problem serves to highlight the unresolvable nature of the larger one, reframing the initial absurdity as a symptom of a chaotic world.
The Vulnerable Context
Provide a relatable backstory that explains why the protagonist is in this situation and in a compromised or exhausted state of mind, justifying their subsequent actions.
The Innocent Mistake
Detail the simple, logical error the protagonist made that led to the absurd problem, establishing the core conflict of the micro-story.
The Resigned Acceptance
Describe the moment of initial defeat, where the protagonist almost accepts the absurd situation due to exhaustion or overwhelm, making their eventual turn to action more impactful.
The Moment of Principle
The protagonist re-evaluates and decides to challenge the absurd situation based on a simple, core belief, reasserting agency.
The Anti-Climactic Resolution
The problem is solved easily and quickly by an external party, revealing the absurdity was based on a simple misunderstanding. This deflates the narrative tension of the micro-story to prepare for the pivot.
The Existential Pivot
Immediately following the simple resolution, the narrator reveals they don't feel foolish and pivots to a much larger, unrelated, and more serious anxiety (e.g., personal safety, societal collapse).
The soup might cost $34…
title · beginning
the soup shouldn't cost $34
contextual · beginning
but I don't usually shop here so I don't know
contextual · beginning
I was only here 'cause I was sick and didn't want to cook for myself
contextual · beginning
after filling it to the brim I weighed the container at self-checkout
contextual · middle
'cause I thought that's what you do
contextual · middle
When the screen read $34 I didn't even question it
contextual · middle
Just sighed and reached for my wallet
contextual · middle
as if a cop handed me a speeding ticket
contextual · middle
and the soup shouldn't cost $34
contextual · middle
I flagged down a cashier just to be sure
contextual · middle
the screen now reading $10.99
contextual · middle
"we don't do soups by weight" she said pitying me
contextual · end
but I didn't feel dumb
contextual · end
'cause this morning I wondered if I might get shot walking my dog
contextual · end
and tomorrow I fear I may wake to a world war
contextual · end
and when your brain adapts to living in a state of constant disbelief
title · end
the soup might cost $34
The soup shouldn't cost $34, but I don't usually shop tier, so I don't know. I was only here because I was sick and didn't worst to cook for myself. After filling it to the brim, I weighed the container at self checkout because I thought that's what you do. When the screen read $34, I didn't even question it, just sighed and reached for my wallet, as if a cop handed me a speeding ticket. But I didn't disobey the law, and the soup shouldn't cost $34. I flagged down a cashier best to be sure. She punched some buttons then giggled at me. The screen now reading $10.99. We don't do soups by weight, she said, pitying me. But I didn't feel dumb because this morning I wondered if I might get shot walking my dog and tomorrow fear I may wake to a world war. And when your brain adapts to living in a state of constant disbelief, the soup might cost $34.