@tryramp
Instagram · Skit
@tryramp Former paper company CFO @andybuckley2020 just found out about @bbbaumgartner’s first day at Ramp tomorrow and... well, he had some thoughts.
Trending short videosCelebrity reacts to marketing stunt
The edit1 shot · 1 text
Shots Text0:33
Performance
- Views
- 238.6K
- Likes
- 4.9K
- Comments
- 69
- Engagement
- 2.1%
- Outlier
- 56.5×
- Length · 14 Oct 2025
- 0:33
Video #43505 · Skit
Celebrity reacts to marketing stuntfrom @tryramp
[01]
Overview
The creator, actor Andy Buckley, performs a skit where he reacts to a marketing stunt involving his former 'The Office' co-star, Brian Baumgartner. He walks through NYC, gives mock-interview commentary on the 'stunt,' and takes a staged phone call to congratulate Baumgartner, ultimately deciding to attend the promotional event himself.
[02]
Simple outline
- 1Discover rival's public stunt
- 2Engage directly with rival
- 3Publicly deliberate participation
- 4Announce decision to attend
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook
Yeah.
Visual hook · 100%
A man in a suit walks down a busy New York City street, then stops and turns to look at a poster of himself on a utility box, creating immediate curiosity about his identity and the poster's context.
[06]
Hook template
Steal this for your own video
Film walking through ; have them stop and turn toward , with both person and display visible in the frame.
- — Film an actor walking down a busy city street; have them stop and turn toward a poster featuring them on a utility box, with both actor and poster visible in the frame.
- — Film a chef walking through a busy market; have them stop and turn toward a public display featuring their restaurant, with both chef and display visible in the frame.
- — Film a musician walking through a busy plaza; have them stop and turn toward a public display featuring their upcoming show, with both musician and display visible in the frame.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A recognizable personality is shown in a public space, stopping to react to something just out of frame, creating immediate curiosity about the object of their attention.
Payoff
The video concludes not with a resolution, but with a forward-looking commitment, immediately followed by a clear, text-based call to action providing the specific details (date, time, location) of the rival's event.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rival's Invitation
A recognizable figure 'organically' discovers a public announcement by a known peer or rival. After a brief, direct interaction and public deliberation, they commit to attending the rival's event, thus building anticipation and serving as a promotional vehicle.
- 1
The Catalyst Reveal
The camera reveals the object of attention: a public announcement (e.g., a poster) for an event hosted by a known peer or rival, establishing the central conflict or premise.
- 2
The Initial Assessment
The protagonist offers a brief, candid reaction, often with a tone of mild amusement or skepticism, which validates the viewer's potential reaction and frames the event as a noteworthy 'stunt'.
- 3
The Direct Channel
The protagonist engages in a seemingly spontaneous, direct communication (e.g., a phone call) with the rival about the event, adding a layer of personal interaction and confirming the event's legitimacy.
- 4
The Public Deliberation
The protagonist voices their internal debate about whether to participate or attend, making the decision-making process transparent and relatable to the audience.
- 5
The Audience-Focused Commitment
The protagonist resolves to attend, justifying the decision as a service to a shared audience or community ('for the fans'), which transforms their attendance into a fan-centric event.
Themes
Techniques
Trends
Post caption
Former paper company CFO @andybuckley2020 just found out about @bbbaumgartner’s first day at Ramp tomorrow and... well, he had some thoughts.
Text overlays
contextual · end
FLATIRON PLAZA 10/15
Transcript
Yeah. You know, when I when I first spotted the posters for this stunt, I was surprised. Hey, Brian. Andy Buckley. Yeah. No. I'm, that's it. Congrats on the, on the CFO. The ramp thing. No. It's you yes a scoot? Okay. But, you know, I think I might go. I think I'm gonna go. I mean, best check it out, see what it is. I'm sure I'll see some fans. That's always good. It's always good for the fans.