@elfyeah
TikTok · Cinematic Trailer
@elfyeah our second e.l.f. album is here 💿 introducing Mirror Mix, your new beauty SLAYlist 💕 featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists 💪 @Joaquina @Flaujae @NEZZA BABY @Brasko @MAMII @HELLO SISTER ☻🤘 @Sadie Rose Van stream now wherever you listen to music 🎵 #MirrorMix #elfcosmetics
Performance
Video #43520 · Cinematic Trailer
[01]
The video promotes e.l.f. Cosmetics' new music album, "Mirror Mix," by showcasing the various up-and-coming artists featured on the record. It uses a fast-paced, Y2K-inspired visual style with retro tech imagery to present clips of the artists in the studio and performing snippets of their songs. The video concludes with a strong call-to-action, directing viewers to stream the album on major music platforms.
[02]
[03]
4.8M176.8×Surreal montage celebrating eternal girlhood@elfyeah · Brand Manifesto
1.8M4.4×Sequential emoji product showcase@elfyeah · Additive Reveal
6.8M14.4×Relatable fail then product solution@elfyeah · Product Promo
835.3KInteractive game-style makeup ad@elfyeah · Tutorial / How To
1.3MTimed lipstick price reveal promo@elfyeah · Product Promo
28.2M628.8×True crime parody makeup commercial@elfyeah · Mockumentary Sketch
8.2M196.8×Aesthetic product line showcase montage@elfyeah · Product Promo
1.6M37.7×Animated story of misfit friends@elfyeah · Skit
2.8MAesthetic montage of new beauty products@elfyeah · Product Showcase
4M96.5×Skit presents problem, ad solves@elfyeah · Skit
3.3M1792×Aesthetic makeup vibe showcase@refybeauty · Vibe Showcase
5.3M57×Product promo using visual pun@elfcosmetics · Surreal Juxtaposition[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 38%
Better your vibe on with Elfmates new album, Mirror Mix.
Visual hook · 62%
A stylized, pixelated graphic of a single eye and glossy red lips on a vibrant blue background, which quickly transitions to a 3D animation of a retro CRT computer monitor floating in a blue sky.
[06]
Steal this for your own video
Open on a stylized, pixelated close-up of against a vivid , then quickly transition to floating in a matching-color sky to reveal .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, high-energy announcement of a new product or collection, immediately establishing its name and core identity through a strong visual and auditory theme.
Payoff
An unambiguous call to action that tells the audience exactly what to do next and visually shows them where they can do it (e.g., platform logos, 'link in bio'), removing all friction to conversion.
[08]
The structural pattern this video runs on
Framework
The Curated Collection Launch
To launch a new collection (e.g., album, product line, content series) by rapidly showcasing its diverse components and contributors, framing it with a memorable purpose, and ending with a clear, low-friction call to action.
The Contributor Montage
A rapid-fire sequence of short clips showcasing the different creators, artists, or components that make up the collection. This beat's function is to demonstrate variety, quality, and energy.
The Concept Reveal
A clear, concise statement explaining the 'big idea' or collaborative nature of the project. This provides context and elevates the offering beyond a simple product.
The Slogan Drop
The introduction of a memorable, branded tagline that summarizes the collection's value proposition and connects it to a specific lifestyle or feeling.
The Lifestyle Integration
A statement that explicitly defines the product's role in the consumer's daily routine or life, making it feel essential and purposeful.
our second e.l.f. album is here 💿 introducing Mirror Mix, your new beauty SLAYlist 💕 featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists 💪 @Joaquina @Flaujae @NEZZA BABY @Brasko @MAMII @HELLO SISTER ☻🤘 @Sadie Rose Van stream now wherever you listen to music 🎵 #MirrorMix #elfcosmetics
branding · throughout
e.l.f. MADE
title · beginning
MIRROR Mix
contextual · beginning
NEZZA BESAME
contextual · beginning
MAMII TRANSITIONS
informational · middle
WE COLLABED WITH UP AND COMING ARTISTS LIKE
contextual · middle
FLAU'JAE
informational · middle
THE ULTIMATE BEAUTY SLAYLIST FULL OF FRESH BEATS!
title · end
GET E.L.F.ING READY!
call-to-action · end
STREAM NOW WHEREVER YOU GET YOUR MUSIC!
Better your vibe on with Elfmates new album, Mirror Mix. I got that. I got that. My reflection was saying way too cynical. We collabed with up and coming artists like Flage, Joaquina, Neza, and more. The ultimate beauty slay list full of fresh beats. To all the girlies, forget it. Never. Girlhood is forever and ever. Your new soundtrack to getting elfin ready. Mirror mix from Elf Made. Stream now wherever you get your music.