Personal story resisting social pressurefrom @livewellwithsophie

Themes

• anti-consumerism
• authenticity
• social media pressure
• self-acceptance

Techniques

• voiceover narration
• montage editing
• personal storytelling

Trends

• de-influencing
• mindful consumption

Post caption

I always have this little meltdown when it transitions from summer to autumn because suddenly your feeds are filled with autumn hauls & we feel like we need to go straight to the billion dollar high street or influencer brands and drop £450 on what is essentially the same product/s that they brought out last year only with slightly new features so they can somehow keep us all going on the merry go round of consumerism. Do not get me wrong, I absolutely get sucked into it too. I love buying new clothes and I agree that looking good often equals feeling good & we should try and do that where possible. But also for most of us are juggling jobs, motherhood, trying to go to the gym, and not really going out that much, and so we don’t to drop a quarter of our wages on clothes that will mostly likely get hung up in our wardrobe until we decide we are bored of them and take them to the tip or sell them for a fraction of their price on Vinted. So this is just a little reminder, your wardrobe is fine. More than fine. Buying more “stuff” because we’re made to feel like it’s what we need to become better or to fix our feelings of being inadequate is just clever marketing, and you got this 🫶🏻

Text overlays

• title · beginning

  I almost spent £450 last night

• contextual · beginning

  trying to become a version of me that doesn't exist

• contextual · beginning

  I've been watching all of these autumn transition reels and suddenly

• contextual · beginning

  everything in my wardrobe felt shit

• contextual · beginning

  and I spent the entire evening filling up baskets

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  and adding loafers and jackets and designer sunglasses

• contextual · middle

  all of these things that I thought I desperately needed

• contextual · middle

  and then I got to the checkout and thought who am I actually buying this for

• contextual · middle

  because in my head I'm this woman that gets properly dressed

• contextual · middle

  but in reality I've got two small kids

• contextual · middle

  I go to the gym most days, I barely go out and I spend about 80% of my life in leggings

• contextual · middle

  and I've already got a shitload of clothes in my wardrobe and then I realised

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  I wasn't actually buying the wardrobe, I was buying into this fantasy version of myself

• contextual · middle

  who's more put together and someone who's finally got shit sorted

• contextual · end

  and I think that's what social media is becoming incredibly good at selling us

• contextual · end

  it's not the clothes but it's that dissatisfaction

• contextual · end

  because every time we open our phone there's another version of our wardrobe, house, face, body and life that needs upgrading

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  and we're spending money we don't really have to try and fix things that weren't actually a problem until someone showed us something better

• contextual · end

  so I've closed the baskets, I'm wearing what I already own, I'm repeating my outfits

• contextual · end

  and instead of constantly asking myself what do I need next, I'm gonna get better at looking at my actual ordinary life and thinking actually this is enough