Viral Hooks
Trending short videosCreator's 2023 entrepreneurial journey montage
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@brandinowang

Instagram · Vlog

@brandinowang Growing up I was taught that there are unlimited ways to enhance my career. Read books, get degrees, make connections, or buy the latest tools but there’s one caveat. Your college degree won’t take action for you, the books won’t make decisions for you, your connections can’t be you and the tools you bought are useless without action. So that’s what I did in 2023 - I took action. Looking forward to what 2024 has to offer for me and the brand. Thanks for the support and love so far 🔒 Script inspiration: @juliusjuul

View original on Instagram

The edit1 shot · 18 text
Shots Text1:26

Performance

Views
5.1M
Likes
185K
Comments
836
Engagement
3.7%
Length · 3 Jan 2024
1:26

Video #43558 · Vlog

Creator's 2023 entrepreneurial journey montagefrom @brandinowang

[01]

Overview

The creator presents a visual narrative of their 2023 business journey, starting by contrasting traditional career advice with the necessity of taking action. They showcase their entire entrepreneurial process, including product design on a computer, prototyping, packing large quantities of orders, and shipping them. The creator also acknowledges and lists specific business challenges like production delays and lost shipments, reframing them as opportunities for growth and experience before concluding with a celebration of their success and a forward look to 2024.

[02]

Simple outline

  1. 1State a common belief
  2. 2Reveal the critical flaw
  3. 3Show the difficult process
  4. 4Acknowledge the struggles
  5. 5Reveal the successful outcome

[03]

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[04]

Classification

Format
Vlog
Concepts
Journey DocumentationBrand ManifestoMotivational Mantra
Elements
Montage EditingVoiceover
Account
Personal BrandBrand
Topics
EntrepreneurshipProduct DesignBusinessHome Decor

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

2023 HAS

Visual hook

The video opens with a visually striking shot of an extremely long, continuous roll of shipping labels flowing from a desk down onto the floor, immediately implying a high volume of orders and creating curiosity.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually overwhelming representation of scale and effort (e.g., a long receipt, a mountain of materials) that immediately establishes high stakes and significant activity without explanation, creating curiosity.

Payoff

A concluding statement that reflects on the journey, expresses gratitude for both the hardships and the wins, and sets a clear, action-oriented intention for the future, leaving the audience inspired and motivated.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Action Thesis

The framework establishes a piece of conventional wisdom, reveals its critical flaw (the need for action), and then uses a personal journey of struggle and eventual success to prove the thesis that action, despite its hardships, is the only path to growth and achievement.

  1. 1

    The Thematic Declaration

    A bold, text-based statement that frames the entire narrative around a central theme of struggle and perseverance (e.g., 'This year was about overcoming').

  2. 2

    The Conventional Wisdom Setup

    The narrator introduces a widely accepted belief or piece of advice about success, creating a relatable and familiar starting point for the audience.

  3. 3

    The Core Thesis Reveal (The Caveat)

    The narrative pivots by introducing a critical flaw or 'caveat' to the conventional wisdom, presenting the video's core argument: that knowledge, tools, and connections are useless without personal action.

  4. 4

    The 'Proof of Action' Montage

    A rapid-fire sequence of visuals showing the creator engaged in the hard, unglamorous work required to bring their vision to life, visually substantiating the 'action' thesis.

  5. 5

    The Vulnerable Confession

    The creator transparently lists specific, relatable failures and setbacks encountered during the process. This builds authenticity and trust by acknowledging that the path was not easy.

  6. 6

    The Growth Reframe

    The narrative transforms the previously mentioned struggles from negatives into positives, framing them as essential opportunities for learning, growth, and gaining experience.

  7. 7

    The Motivational Climax

    The creator addresses a universal emotion like fear, reframing it not as a barrier but as a necessary component of meaningful achievement, delivering a powerful, inspiring message.

  8. 8

    The Tangible Proof of Success

    The video provides undeniable, data-driven evidence of the positive outcome (e.g., 'Sold Out' text, a flood of order notifications, a map of global reach), validating the entire journey of struggle.

Themes

  • Entrepreneurship
  • Perseverance
  • Action over theory
  • Creator Economy
  • Business Growth

Techniques

  • Montage editing
  • Narrative storytelling through text

Trends

  • Year-in-review
  • Motivational content

Post caption

Growing up I was taught that there are unlimited ways to enhance my career. Read books, get degrees, make connections, or buy the latest tools but there’s one caveat. Your college degree won’t take action for you, the books won’t make decisions for you, your connections can’t be you and the tools you bought are useless without action. So that’s what I did in 2023 - I took action. Looking forward to what 2024 has to offer for me and the brand. Thanks for the support and love so far 🔒 Script inspiration: @juliusjuul

Text overlays

  • title · beginning

    2023 HAS BEEN NOTHING SHORT OF OVERCOMING OBSTACLES

  • informational · beginning

    MY NAME IS [REDACTED] I'M 24 YEARS OLD AND I WAS TAUGHT THERE ARE UNLIMITED WAYS TO ENHANCE MY CAREER

  • informational · beginning

    READ BOOKS, MAKE CONNECTIONS, OR BUY THE LATEST TOOLS

  • title · beginning

    BUT THERE'S ONE CAVEAT

  • informational · middle

    YOUR DEGREE WON'T TAKE ACTION FOR YOU, THE BOOKS WON'T MAKE DECISIONS FOR YOU, YOUR CONNECTIONS CAN'T BE YOU AND THE TOOLS YOU BOUGHT ARE USELESS WITHOUT ACTION

  • informational · middle

    SO THAT'S WHAT I DID IN 2023 - I TOOK EXACTLY THAT

  • informational · middle

    AT SOME POINT IN YOUR CAREER YOU HAVE TO OUTWORK YOUR SELF-DOUBT AND BE CONSISTENT

  • informational · middle

    WERE THERE SHORTCOMINGS? YES, PLENTY

  • informational · middle

    UNAVOIDABLE PRODUCTION DELAYS, LOST SHIPMENTS, DISAGREEMENTS WITH MANUFACTURERS, UNHAPPY CUSTOMERS, YOU NAME IT

  • informational · middle

    BUT EVERY SHORTCOMING WAS AN OPPORTUNITY FOR ME TO GROW AND MOST IMPORTANTLY TO GAIN EXPERIENCE

  • informational · middle

    IT'S NOT ABOUT BEING THE SMARTEST OR MOST TALENTED, IT'S ABOUT WHO YOU ARE AND HOW YOU DEFINE YOUR CAREER AND LIFE

  • informational · end

    SCARED? OF COURSE. HOWEVER, I'M NOT DEFINED BY THE ABSENCE OF FEAR BUT THE PRESENCE OF IT

  • informational · end

    I'M ABSOLUTELY NO EXPERT IN PRODUCT DEVELOPMENT BUT I'M ON A MISSION TO PUSH CREATIVITY AND PROVIDE PREMIUM INTERIOR DECOR AND LIFESTYLE GOODS

  • informational · end

    WE SOLD OUT EVERY SINGLE TIME

  • informational · end

    FROM NOWHERE TO BECOME WHAT I ENVISION IT TO BE IN THE RIGHT DIRECTION

  • title · end

    2023 WAS NOTHING SHORT OF EXTRAORDINARY

  • informational · end

    GRATEFUL FOR THE HARDSHIP AND THE WIN

  • title · end

    MOVING ON TO 2024. A NEW YEAR, A NEW MISSION, AND MORE ACTION

Creator's 2023 entrepreneurial journey montage | Viral Hooks