@fictionproducts
TikTok · Vlog
@fictionproducts 1 year since I started designing products in public, 2024 was a crazy start and I ended the year profitable😳 2025 is going to be even crazier, wish me luck🙏🏻 #SmallBusiness #productdesign #design
Trending short videosOne-year founder journey of launching a product design company while working full time
The edit1 shot · 8 text
Shots Text0:43
Performance
- Views
- 362.7K
- Likes
- 12.7K
- Comments
- 94
- Engagement
- 3.5%
- Outlier
- 9.6×
- Length · 25 Jan 2025
- 0:43
Video #2081 · Vlog
One-year founder journey of launching a product design company while working full timefrom @fictionproducts
[01]
Overview
The creator provides a voiceover narration recounting his one-year journey of starting a product design company. He shows a montage of B-roll footage depicting the process: designing on a tablet, assembling the product, stamping packaging, preparing shipping materials, and printing labels. He discusses the initial failures, the eventual success of finding a profitable product, the challenges of being a solo entrepreneur while working a full-time job, and his motivation for sharing his story publicly, ending with a hopeful outlook for the future.
[02]
Simple outline
- 1State ambitious starting point
- 2Detail the struggle and pivot
- 3Showcase the current process
- 4Acknowledge future hurdles
- 5Request audience goodwill
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
my product launch and brand
Verbal hook · 60%
One year ago, I decided to start my product design company, launch my first product, and build an ecommerce brand on YouTube with no idea if anyone else would like my designs.
Visual hook · 15%
A close-up, action-oriented shot of the creator's hands using a wooden stamp to brand the lids of multiple product containers, creating immediate curiosity about the product and process.
[06]
Hook template
Steal this for your own video
One ago, I decided to with no idea if it would actually work.
- — One year ago, I decided to launch my own skincare line with no idea if it would actually work.
- — One year ago, I decided to quit my corporate job and start a fitness coaching business with no idea if it would actually work.
- — One year ago, I decided to self-publish my first novel with no idea if it would actually work.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A retrospective declaration of a past decision to embark on a challenging venture, immediately establishing a personal journey and timeline while highlighting initial vulnerability.
Payoff
A forward-facing plea that acknowledges future uncertainty and challenges, inviting the audience to follow along and offer support for the next phase of the journey, creating an open loop for future content.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Founder's Journey
A retrospective narrative that documents the transformation from a vulnerable idea to a tangible enterprise, highlighting struggles, breakthroughs, and the ongoing grind to build relatability and community.
- 1
The Crucible of Failure
Detailing a specific period of public struggle and failure that culminates in a critical breakthrough, establishing resilience and the value of perseverance.
- 2
The Reality of the Grind
Grounding the success in the day-to-day operational reality, showcasing the immense effort, personal sacrifice, and logistical challenges involved.
- 3
The Community Call
Articulating the mission behind sharing the story: to connect with a specific audience of peers and create a feedback loop, transforming a personal story into a shared experience.
- 4
The Manifestation Moment
Visually and verbally pinpointing the tangible evidence of the venture's reality (e.g., branding, shipping), marking the transition from abstract idea to concrete business.
Themes
Techniques
Trends
Post caption
1 year since I started designing products in public, 2024 was a crazy start and I ended the year profitable😳 2025 is going to be even crazier, wish me luck🙏🏻 #SmallBusiness #productdesign #design
Text overlays
contextual · beginning
my product
contextual · beginning
launch
contextual · beginning
and brand
contextual · beginning
after 6 months of failing
contextual · middle
as a one man team
contextual · middle
while juggling a full time engineering
contextual · end
to being an actual business
call-to-action · end
but until then wish me luck
Transcript
One year ago, I decided to start my product design company, launch my first product, and build an ecommerce brand on YouTube with no idea if anyone else would like my designs. After six months of failing in public, I finally designed a product that's both attractive to consumers and profitable. I've been learning how to build hundreds of them as a one man tier, how hard ecommerce can be, and weighing the life sacrifices that comes with starting a business while juggling a full time engineering job. A lot of people have product and invention ideas and it can be really hard to get started, so I just wanted to share my journey with the same types of people as me and get live feedback on the way. This is the moment when an idea goes from being nothing to being an actual business. I still have a lot to figure out and should probably think about hiring somebody as soon as I get the cash flow, but until then, wish me luck.