@tonyamas
Instagram · Carousel
@tonyamas How I build personal brands that can’t be copied around athletes, founders & talent. Personal branding is not a copy-paste strategy. It’s “personal” so it’s you. And you can’t be copied if you position yourself correctly. #personalbranding #personalbrand #brandstrategy #creativedirector #explore
Performance
Video #43861 · Carousel
[01]
A woman takes a selfie in a car, wearing sunglasses and a green patterned jacket. A large text overlay on the image announces '6 THINGS I LOOK FOR WHEN BUILDING SOMEONE'S PERSONAL BRAND', positioning the post as educational content from an expert in brand strategy.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
6 THINGS I LOOK FOR WHEN BUILDING SOMEONE'S PERSONAL BRAND
Verbal hook · 40%
How I build personal brands that can’t be copied around athletes, founders & talent.
Visual hook · 5%
A stylish low-angle selfie of a woman in sunglasses inside a car, looking confidently at the camera. The unique perspective and fashionable appearance create immediate visual interest and establish a professional yet aspirational aesthetic.
[06]
Steal this for your own video
6 THINGS I LOOK FOR WHEN BUILDING A
[07]
The promise the opener makes, and how the video pays it back
Hook
The single slide serves as the hook, functioning like a magazine cover. It combines a high-quality portrait of the creator with a bold headline that promises a specific number of actionable insights, creating an immediate sense of value and authority.
Payoff
Not applicable as only the cover slide is provided. The payoff would typically be a summary or a call-to-action on the final slide.
[08]
The structural pattern this video runs on
Framework
The Authority Listicle
Establish the creator as a credible expert on the cover slide while simultaneously promising a finite, numbered list of valuable insights. This combination of authority and a clear value proposition drives the user to swipe for the complete set of knowledge.
The Numbered Value Proposition
This is the only visible beat. It uses a number ('6 Things') to quantify the value offered, making the information feel structured, finite, and easy to consume. It frames the topic as a solution or a guide from an expert's perspective.
How I build personal brands that can’t be copied around athletes, founders & talent. Personal branding is not a copy-paste strategy. It’s “personal” so it’s you. And you can’t be copied if you position yourself correctly. #personalbranding #personalbrand #brandstrategy #creativedirector #explore
title · photo_0
6 THINGS I LOOK FOR WHEN BUILDING SOMEONE'S PERSONAL BRAND
branding · photo_0
TONYA MAS