Ranking beauty content boring to buzzworthyfrom @dizzybeemarketing

Transcript

Rank content for makeup brands from boring to buzzworthy starting with the most boring we have polished product shots especially now that AI is flooding feeds with fake graphics but if you mix in texture shots or creative context like the mood board or concept that inspired the collection you can actually make people stop and care. Then there's lived in product shots, which add more of a vibe, but they also risk blending in with every other makeup brand on social. Same with trends. They're cute and can get you a quick spike in views, but they won't make you a brand that people can't stop talking about, which brings me to these three concepts that drive sustainable growth and buzz. The first is UGC. Not the ones that lead with the brand, but the ones that lead with a relatable problem or benefit, like clump free mascara or like this post that shows just how well Tarte's tubing mascara actually works. Then there's behind the scenes content, like tier twenty eight explaining how they made their mascara fully vegan and how that separates them from everyone else. Or Linea sharing footage from a campaign with Sydney Sweeney. This kind of content gives your audience context into the decisions, details, and creativity that go into bringing a product or campaign to life and makes them feel like insiders. And lastly, there's identity cementing content that underscores why your brand exists. Like rare beauties, rare reminders about accepting who you are and finding beauty in your imperfections. For Refy Beauty's new iconic better gets old campaign that celebrates beauty at every age. These campaigns work because they go deeper than product features. They create meaning that people wanna rally around and share with others.