@chani.app
Instagram · Carousel
@chani.app Part 2! Let us know which spooky season movies make up your big 3. Then tell us what you’re watching to get in the Halloween spirit 📺 (bonus points if you can name every movie from parts 1 & 2!) #chaniapp #astrology #halloween #spookyszn #big3
Performance
Video #44213 · Carousel
[01]
A multi-image carousel post that assigns astrological placements (Sun, Moon, Rising) to characters and scenes from popular movies. The content is designed to be relatable and shareable, encouraging viewers to find their own 'big 3' astrological placements within the movie archetypes presented.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Libra Rising
Verbal hook · 25%
Let us know which spooky season movies make up your big 3.
Visual hook · 30%
The visually striking and recognizable image of Florence Pugh as the May Queen in 'Midsommar' serves as an immediate visual hook, combining a beautiful yet unsettling aesthetic with a well-known pop culture reference.
[06]
Steal this for your own video
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[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide acts as an immediate hook by presenting the first item in the list, instantly establishing the carousel's theme and format, and engaging users who identify with that specific item.
Payoff
The payoff is distributed throughout the carousel as users find the category and sub-types they identify with. The final slide concludes the list, with the primary call-to-action residing in the caption.
[08]
The structural pattern this video runs on
Framework
The Archetype Triptych
To create a highly relatable and shareable list by breaking down a main category (e.g., Zodiac sign, personality type) into three distinct, archetypal facets, each represented by a culturally relevant visual and a simple label. This structure encourages users to swipe to find their own 'type'.
The Category Set
The carousel is composed of repeating sets of slides, where each set is dedicated to one main category (e.g., Libra, Scorpio). This modular structure creates a predictable rhythm.
Part 2! Let us know which spooky season movies make up your big 3. Then tell us what you’re watching to get in the Halloween spirit 📺 (bonus points if you can name every movie from parts 1 & 2!) #chaniapp #astrology #halloween #spookyszn #big3
informational · photo_0
Libra Rising
branding · photo_0
CHANI.APP
informational · photo_1
Libra Sun
informational · photo_2
Libra Moon
informational · photo_3
Scorpio Rising
contextual · photo_3
(in a panic) I need a better version of myself. Please give me a better version of myself.
informational · photo_4
Scorpio Sun
contextual · photo_4
I'm just like any modern woman trying to have it all — loving husband, a family. It's just... I wish I had more time to seek out the dark forces and join their hellish crusade. That's all.
informational · photo_5
Scorpio Moon
informational · photo_6
Sagittarius Rising
informational · photo_7
Sagittarius Sun
contextual · photo_7
- I thought you only killed boys... - I go both ways.
informational · photo_8
Sagittarius Moon
contextual · photo_8
There's no crime in giving yourself over to pleasure.
informational · photo_9
Capricorn Rising
informational · photo_10
Capricorn Sun
informational · photo_11
Capricorn Moon
informational · photo_12
Aquarius Rising
contextual · photo_12
I am a god.
informational · photo_13
Aquarius Sun
contextual · photo_13
- Just be normal! - I can't be normal!
informational · photo_14
Aquarius Moon
informational · photo_15
Pisces Rising
informational · photo_16
Pisces Sun
contextual · photo_16
My skin is breaking out and my hair is dull and lifeless... God, it's like I'm one of the normal girls.
informational · photo_17
Pisces Moon