Viral Hooks
Trending short videosComparing buying versus making coffee
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee DIY or BUY: Not a Pumpkin Spice Latte After a one year hiatus, we’ve brought back our maple orange cardamom latte endearingly know as Not a Pumpkin Spice latte. It first appeared on our fall menu the first year we opened in 2019, and got its name because we actually thought we were too cool to have a pumpkin spice latte on the menu. In hindsight we probably weren’t cool enough. Now we have them both on the menu, side by side. It makes for some confusion when we call out drinks on the bar: “Is this my not a pumpkin spice?” “No, that’s not your not a pumpkin spice, it’s a pumpkin spice” It’s kind of a problem actually. Maybe we should just change the name.

View original on Instagram

The edit1 shot · 10 text
Shots Text1:15

Performance

Views
2M
Likes
101.4K
Comments
216
Engagement
5.2%
Outlier
15×
Length · 5 Sept 2026
1:15

Video #41217 · Vlog

Comparing buying versus making coffeefrom @littlejoycoffee

[01]

Overview

The creator, a barista, introduces a 'DIY or Buy' challenge for an $8 'Not a Pumpkin Spice Latte.' She then demonstrates how to make the syrup from scratch using maple syrup, cardamom, orange, and salt, and assembles the iced latte with oat milk and espresso, tracking the at-home cost. Finally, she taste-tests the drink and delivers the verdict that it's better and cheaper to make it at home.

[02]

Simple outline

  1. 1Pose a value-based choice
  2. 2Demonstrate the alternative
  3. 3Quantify the difference
  4. 4Deliver the final verdict

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How To
Elements
Title Text HookText OverlayJump CutProp-based Text Reveal

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

diy or buy not a pumpkin spice

Verbal hook · 20%

DIY or what?

Visual hook · 15%

A high-angle, wide shot of a barista behind a busy coffee counter, with unique mugs and equipment in the foreground, creating a visually interesting and authentic cafe environment.

[06]

Hook template

Steal this for your own video

DIY or buy: The [dollar amount] [trendy product] challenge

  • — DIY or buy: The $8 pumpkin spice latte challenge
  • — DIY or buy: The $22 açaí bowl challenge
  • — DIY or buy: The $15 candle challenge

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, binary question posed to the audience (e.g., 'DIY or Buy?'), immediately establishing the video's purpose as a value judgment.

Payoff

A clear, unambiguous verdict that directly answers the initial hook question, declaring one option superior and providing a simple justification, offering a satisfying resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The DIY or Buy Gauntlet

A direct comparison framework that pits the cost and effort of making something at home against the convenience and price of buying it, culminating in a definitive verdict on which is the better value.

  1. 1

    The Price Tag Challenge

    Establishes the 'buy' option and its specific cost, setting the benchmark against which the 'DIY' option will be measured.

  2. 2

    The Alternative's Allure

    Introduces the 'DIY' option not just as a copy, but as a potentially superior or more interesting version, building intrigue.

  3. 3

    The Idealized Method

    Outlines the perfect, high-effort version of the DIY process, establishing a quality standard and demonstrating expertise.

  4. 4

    The Relatable Reality

    Breaks from the ideal method to present a more accessible, low-effort shortcut, making the process feel achievable for the average viewer through humor and self-awareness.

  5. 5

    The Quantified Assembly

    A step-by-step demonstration of the DIY process, accompanied by a running tally of the cost, providing a tangible, data-driven comparison to the 'buy' price.

  6. 6

    The Personal Connection

    Injects a brief, personal story or feeling associated with the item, adding an emotional layer and humanizing the final judgment.

Themes

  • Cost-saving
  • Home brewing
  • DIY culture
  • Fall beverages

Techniques

  • Direct address
  • Process demonstration
  • Cost comparison

Trends

  • DIY vs. Buy

Post caption

DIY or BUY: Not a Pumpkin Spice Latte After a one year hiatus, we’ve brought back our maple orange cardamom latte endearingly know as Not a Pumpkin Spice latte. It first appeared on our fall menu the first year we opened in 2019, and got its name because we actually thought we were too cool to have a pumpkin spice latte on the menu. In hindsight we probably weren’t cool enough. Now we have them both on the menu, side by side. It makes for some confusion when we call out drinks on the bar: “Is this my not a pumpkin spice?” “No, that’s not your not a pumpkin spice, it’s a pumpkin spice” It’s kind of a problem actually. Maybe we should just change the name.

Text overlays

  • title · beginning

    diy or buy not a pumpkin spice

  • contextual · beginning

    if this thing's worth

  • contextual · beginning

    eight bucks

  • informational · middle

    NOT A PSL SYRUP RECIPE - 1 CUP MAPLE SYRUP - JUICE OF 1 ORANGE - ZEST OF 1 ORANGE - ~1 TBSP GROUND CARDAMOM - PINCH OF SALT - 1/4 TSP ORANGE EXT. (OPTIONAL) COMBINE ALL INGREDIENTS, BRING TO A SIMMER FOR 15+ MINUTES

  • contextual · middle

    cost at home

  • informational · middle

    $0.54

  • informational · middle

    $1.28

  • informational · middle

    $3.44

  • informational · middle

    $3.64

  • title · end

    the verdict:

Transcript

DIY or what? Not a pumpkin spice latte. Let's see if this thing's worth $8. Or if you good just make it at home. You've definitely heard of the pumpkin spice latte, but what about its cooler, hotter, lesser known sister? The not a pumpkin spice latte. It's better because because it's got maple and cardamom, freshly squeezed oranges. Ew. The zest of the orange. And the secret ingredient to all of our syrups, pinch of salt. Now if I had all night, I would sit here and bring this up to a simmer for about fifteen minutes, but unfortunately, I have to go watch watch my sister's cats ass for this, so we're just gonna use the pre made shit. Fuck. First ingredient is ice. Make sure you make it into the cup. Next, we're gonna add some not a pumpkin spice syrup. Made lovingly yesterday, not today, because I need to go to bed. Oat milk, not because I'm lactose intolerant, but because I'm lactose intolerant, but because I'm different. Now tier gonna stir the shit out of this. Side note haters, when we actually make this, we put it in a shaker. I'm just doing this because it looks prettier on camera. Quad shot. Topped with a candied orange made lovingly by Cody. Okay. I actually have not had one of these since I started working here three years ago, so let's give it a try. Maybe it'll feel nostalgic. My verdict is in, and you should make this one at home. It's super easy to make and, dare I say, better than a pumpkin spice latte.

Comparing buying versus making coffee | Viral Hooks