@ferrantorres
Instagram · Carousel
@ferrantorres Publi. Perdona, VICIO!
Trending short videosInfluencer photoshoot for a burger brand.
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 6.8M
- Likes
- 452.8K
- Comments
- 2.3K
- Engagement
- 6.7%
- Outlier
- 70×
Video #44384 · Carousel
Influencer photoshoot for a burger brand.from @ferrantorres
[01]
Overview
A carousel of photos from an advertising campaign featuring a male influencer for the food brand VICIO. The post combines professional studio portraits against a bold red background with more casual, behind-the-scenes shots to create a multi-faceted promotional narrative.
[02]
Simple outline
- 1Hook with a polished hero shot
- 2Pivot to a personal setting
- 3Layer in candid, 'unscripted' moments
- 4End with a warm, relatable image
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Publi. Perdona, VICIO!
Visual hook · 65%
A striking, high-contrast image featuring a man on a black couch against a vibrant, solid red background. The bold color scheme and clean, professional composition immediately capture attention.
[06]
Hook template
Steal this for your own video
Open on in against a solid, saturated backdrop, framed clean and centered like a studio campaign shot, then swipe into to reveal the real story.
- — Open on a chef in a leather armchair against a solid, saturated mustard-yellow backdrop, framed clean and centered like a studio campaign shot, then swipe into flour-covered bloopers in the prep kitchen to reveal the real story.
- — Open on a personal trainer seated on a black bench against a solid, saturated electric-blue backdrop, framed clean and centered like a studio campaign shot, then swipe into sweaty, laughing between-set candids to reveal the real story.
- — Open on a indie founder lounging on a velvet sofa against a solid, saturated hot-pink backdrop, framed clean and centered like a studio campaign shot, then swipe into the messy packing-orders garage setup to reveal the real story.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Slide 1: The Polished Introduction. A high-quality, composed 'hero shot' that serves as a scroll-stopper, establishing the subject and the professional aesthetic of the campaign.
Payoff
Slide 6: The Relatable Close. Conclude not with a call-to-action, but with a final, warm, candid portrait. This reinforces the personal connection and leaves the audience with a positive feeling associated with the subject and, by extension, the brand.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Polished & Personal Framework
Builds brand affinity by alternating between high-production 'ad' visuals and candid 'behind-the-scenes' moments. This juxtaposition creates a sense of authenticity and personal connection, making a promotion feel like an intimate glimpse rather than a direct advertisement.
- 1
The Intimate Pivot
Slide 2: Immediately contrast the polished hook by shifting to a casual, personal setting (e.g., at home). This breaks the 'ad' frame and establishes a relatable, authentic tone.
- 2
The Narrative Soundbite
Slide 3: Re-introduce the professional context but humanize it with a text overlay that acts as a direct quote or thought bubble, connecting the subject to the product in a conversational manner.
- 3
The Candid Interlude
Slide 4: Present a genuine 'behind-the-scenes' moment that feels unscripted. The accompanying text overlay provides a playful, mundane, or personal observation that deepens the sense of authenticity.
- 4
The Playful Interaction
Slide 5: Inject energy with a dynamic, action-oriented shot of the subject interacting with the brand or product in a non-serious, playful way.
Themes
Techniques
Trends
Post caption
Publi. Perdona, VICIO!
Text overlays
contextual · photo_2
¿Una bacon cheeseburger
contextual · photo_3
las chuches van primero