@malbongolf
TikTok · Prop Yap
@malbongolf Jackson Koivun - 3 things to become a better chipper. #malbon #jacksonkoivun #golf #chipping #tips
@malbongolf
TikTok · Prop Yap
@malbongolf Jackson Koivun - 3 things to become a better chipper. #malbon #jacksonkoivun #golf #chipping #tips
Performance
Video #44405 · Prop Yap
[01]
A golfer stands on a practice green and presents a three-step tutorial to improve chipping. For each of the three tips—maintaining weight on the left side, opening/closing the club face, and using the club's bounce—he first explains the principle and then demonstrates it by hitting a chip shot towards the pin.
[02]
[03]
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What stops the scroll in the first 3 seconds
Title hook · 50%
do these three things to become a better chipper
Verbal hook · 45%
Do these three things to become a better chipper.
Visual hook · 5%
A full shot of a golfer in professional attire standing on a bright, well-maintained golf green, immediately establishing the video's topic and expertise.
[06]
Steal this for your own video
Do these things to become a better
[07]
The promise the opener makes, and how the video pays it back
Hook
The Aspirational Promise: A direct statement promising a specific, desirable outcome if the viewer follows a set number of steps, creating immediate buy-in.
Payoff
The Incremental Proof: The payoff is not a single moment at the end, but is delivered repeatedly after each principle is demonstrated. This reinforces the value of the advice and maintains engagement throughout the list.
[08]
The structural pattern this video runs on
Framework
The Sequential Proof
A numbered list of principles is presented, where each principle is immediately validated through a successful physical demonstration, creating a rhythm of instruction followed by proof.
The Foundational Principle
The first item in the list is presented as the base-level requirement. It's explained logically and then immediately demonstrated to build initial trust and credibility.
The Technical Adjustment
The second item builds on the first, introducing a more nuanced or technical skill. Its explanation and demonstration show a progression in complexity, keeping the viewer engaged.
The Advanced Concept
The final item introduces a more sophisticated concept that synthesizes the previous steps, completing the promised skillset and delivering the final piece of value.
Jackson Koivun - 3 things to become a better chipper. #malbon #jacksonkoivun #golf #chipping #tips
title · beginning
do these three things to become a better chipper
informational · beginning
1) always keep your weight on the left side so you can maintain your low point
informational · middle
step 2) work on opening and closing the face based on how far how much you want it to spin
informational · middle
third thing is to use the bounce of the club
Do these three things to become a better chipper. One, always keep your weight on the left side no you can maintain your low point. Step two, work on opening and closing the face based on how far and how much you want it to spin. For me, if I wanna spin it a lot, I open the face a lot, keep my weight left to kinda let it pass. Third thing is to use the bounce of the club. All clubs have a bounce here better off where you are. Certain bounces are better than others better you don't really want a chip digging into the ground. Try to use that bounce to your advantage.