Viral Hooks
Trending short videosExplaining the history of ultramarathons
A

@abby_storer

Instagram · Talking Head Edit

@abby_storer Who are you most excited to see compete this year at world championships ?! 2026 was THE YEAR for Backyard Ultra. The BYU format was created by Gary Cantrell. Since its conception in 2011, it has slowly become a key part of the sport of ultrarunning. Maggie Guterl became the first woman to win Big’s Backyard Ultra outright, Courtney Dauwalter became the second woman to win the following year, then Harvey Lewis ran 450 miles, and then Phil Gore pushed the world record to nearly 500 miles- with an even longer unofficial record this year. And in 2026, Mark Dowdle emerged as one of the biggest surprises in the sport, winning Go One More Ultra and Last Soul Ultra against some of the most established names in backyard racing. On October 17, runners from around the world will compete in the Backyard Ultra World Team Championships, with Team USA racing at Big’s Backyard Ultra in Tennessee. Who’s watching? Video credits: Opening footage of the BPN go one more ultra from @bpnsupps Gary Cantrell footage from @runsingletrack “The Finisher” doc Harvey Lewis footage from @harveylewisultrarunner instagram Phil Gore footage from @thesearch.au and @phil.gore.ultrarunner on Instagram Mark Dowdle footage from @rappid.runs, @bpnsupps, @harveylewisultrarunner, @mark.dowdle and @kimgottwald On Instagram Scattered footage from the “Just One More Lap” documentary that is featured on YouTube Big’s Backyard Ultra footage from the @bigdogbackyardultra and the livestream #BackyardUltra #Ultrarunning #trailrunning

View original on Instagram

The edit1 shot · 32 text
Shots Text1:33

Performance

Views
315.7K
Likes
21.2K
Comments
133
Engagement
6.8%
Outlier
39.6×
Length · 9 Oct 2026
1:33

Video #44451 · Talking Head Edit

Explaining the history of ultramarathonsfrom @abby_storer

[01]

Overview

The creator provides a historical overview of the Backyard Ultra-marathon, starting with its creation by Gary Cantrell and its unique rules. They then chronologically detail the sport's rise in popularity by highlighting record-breaking performances from key athletes like Maggie Guterl, Courtney Dauwalter, Harvey Lewis, and Phil Gore, before focusing on the recent emergence of newcomer Mark Dowdle. The video concludes by announcing the upcoming 2026 World Team Championships and asking the audience for their predictions on the winner.

[02]

Simple outline

  1. 1Establish the arena
  2. 2Introduce the champions
  3. 3Reveal the underdog
  4. 4Announce the showdown

[03]

Related videos

[04]

Classification

Concepts
BreakdownOrigin Story
Elements
B-Roll CutawayMontage EditingJump CutImage OverlayVoiceoverTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

THE RISE OF THE BACKYARD ULTRA-MARATHON

Verbal hook · 40%

2026 was the year of the Backyard Ultra.

Visual hook · 15%

A dynamic shot of several runners moving through a grassy, potentially muddy, and overcast outdoor environment, establishing an immediate sense of grit and endurance.

[06]

Hook template

Steal this for your own video

THE RISE OF THE [NICHE TREND OR SUBCULTURE]

  • — THE RISE OF THE BACKYARD ULTRA-MARATHON
  • — THE RISE OF THE NO-BUY YEAR
  • — THE RISE OF THE SOLO FEMALE TRAVELER

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, time-stamped declaration that a specific recent period represents a pivotal shift in the topic's history, creating immediate intrigue.

Payoff

A direct call to engagement that leverages the narrative investment by asking the audience to predict the outcome of the upcoming event, converting passive viewership into active community participation.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'Changing of the Guard' Chronicle

To build investment in an upcoming event by framing it as the culmination of a historical narrative, focusing on the rise of a new challenger against an established order.

  1. 1

    The Foundational Lore

    Establishes the essential background for a newcomer: the origin, the creator, and the fundamental rules of the world. This provides the context and stakes for the story that follows.

  2. 2

    Establishing the Pantheon

    Chronicles the rise of the topic's established legends and record-holders over time. This builds the credibility of the field and sets up the dominant figures who represent the status quo.

  3. 3

    The Challenger's Arrival

    Introduces a new, lesser-known protagonist who disrupts the established hierarchy. This creates a classic underdog narrative arc.

  4. 4

    The Upset Proof

    Provides concrete evidence of the challenger's success, specifically showcasing their victories over members of the established pantheon. This validates the underdog's threat and fulfills the promise of a changing of the guard.

  5. 5

    The Future-Facing Pivot

    Transitions the narrative from a historical recap to a preview of an imminent, high-stakes event where the established order and the new challenger will collide.

Themes

  • Endurance
  • History of Sports
  • Athlete Journey

Techniques

  • Voiceover Narration
  • Chronological Storytelling

Trends

  • Sports Documentary

Post caption

Who are you most excited to see compete this year at world championships ?! 2026 was THE YEAR for Backyard Ultra. The BYU format was created by Gary Cantrell. Since its conception in 2011, it has slowly become a key part of the sport of ultrarunning. Maggie Guterl became the first woman to win Big’s Backyard Ultra outright, Courtney Dauwalter became the second woman to win the following year, then Harvey Lewis ran 450 miles, and then Phil Gore pushed the world record to nearly 500 miles- with an even longer unofficial record this year. And in 2026, Mark Dowdle emerged as one of the biggest surprises in the sport, winning Go One More Ultra and Last Soul Ultra against some of the most established names in backyard racing. On October 17, runners from around the world will compete in the Backyard Ultra World Team Championships, with Team USA racing at Big’s Backyard Ultra in Tennessee. Who’s watching? Video credits: Opening footage of the BPN go one more ultra from @bpnsupps Gary Cantrell footage from @runsingletrack “The Finisher” doc Harvey Lewis footage from @harveylewisultrarunner instagram Phil Gore footage from @thesearch.au and @phil.gore.ultrarunner on Instagram Mark Dowdle footage from @rappid.runs, @bpnsupps, @harveylewisultrarunner, @mark.dowdle and @kimgottwald On Instagram Scattered footage from the “Just One More Lap” documentary that is featured on YouTube Big’s Backyard Ultra footage from the @bigdogbackyardultra and the livestream #BackyardUltra #Ultrarunning #trailrunning

Text overlays

  • title · beginning

    THE RISE OF THE BACKYARD ULTRA-MARATHON

  • contextual · beginning

    ULTRA

  • contextual · beginning

    GARY

  • contextual · beginning

    BETTER

  • contextual · beginning

    2011

  • contextual · beginning

    INTRODUCED

  • contextual · beginning

    CONCEPT

  • informational · beginning

    4.167 MILE

  • informational · beginning

    100

  • informational · beginning

    24

  • contextual · beginning

    ELIMINATED

  • contextual · beginning

    LAST

  • contextual · beginning

    STANDING

  • contextual · middle

    DECADE

  • contextual · middle

    ULTRAS

  • contextual · middle

    2019

  • contextual · middle

    MAGGIE

  • contextual · middle

    FIRST

  • contextual · middle

    DAUWALTER

  • informational · middle

    283

  • contextual · middle

    HARVEY

  • contextual · middle

    GORE

  • informational · middle

    496

  • contextual · middle

    2025

  • contextual · middle

    2026

  • contextual · middle

    UNKNOWN

  • contextual · middle

    MARK

  • informational · middle

    73

  • informational · end

    168

  • informational · end

    94

  • informational · end

    OCTOBER 17TH

  • contextual · end

    2026 BACKYARD ULTRA TEAM CHAMPIONSHIPS

Transcript

2026 was the year of the Backyard Ultra. The Backyard Ultra was created by Gary Cantrell, better known as the creator of the Barclay Marathons. In 2011, he introduced Big Good Backyard in Tennessee. The concept was simple. Runners must complete a 4.167 mile loop every hour on the hour, which accumulates to 100 miles every twenty four hours. If you fail to finish a loop in time, you're eliminated. The race has only one winner, the last person standing. Over the next decade, backyard ultras began to attract some of the biggest names in ultra running. tier, Maggie Gutrell became the first woman to win bigs outright, and the following year, Courtney Better won The US competition after running 283 miles. Harvey Lewis became one the sport's most recognizable athletes, then Australian runner Phil Gore pushed the world record to nearly 496 miles in 2025. But in 2026, a relatively unknown runner named Mark Dowdle caused an upset in the backyard scene. In April, he won BPN No one more Ultra in Texas, completing 73 yards and outlasting Harvey Lewis. Then in August, he traveled to Germany for the last sole Ultra, where he outlasted a tier better competitors to win with 94 yards. The race attracted enormous attention online. And no, on October 17, the best backyard ultra runners from around the world will compete in the twenty twenty six backyard ultra worse tier championships. Race begins at 7AM central tier, and with no predetermined finish, it could last for days. Will you be watching, and who do you see winning this year at the worse team championships?

Explaining the history of ultramarathons | Viral Hooks